Featuring its internationalism, professionalism and business, SIAL China has been facilitating for 10 years the worldwide exhibitor’s access to the vast Chinese market and has been promoting export business for well known Chinese national companies.

Exhibit at SIAL China:

Meet and interact with the main Chinese players of the Food & Beverage sectors

Promote your products in the world largest growing market

Develop business with buyers and decision-makers from both retail and foodservice



Shanghai is expecting to receive more than 70 million visitors (5% from overseas) during World Expo 2010 held from May to October. This incredible stream will create a huge opportunity for the city’s hotel industry during and also after this worldwide event thanks to the boosted global profile of Shanghai. Indeed, according to the Hotel Intelligence Report, hotels can expect to see a strong level of MICE (Meetings, Incentives, Conferences, and Events) activity after World Expo 2010, even with the higher competition from the 15,000 new hotels rooms expected to come online in the next few years. Shanghai will consolidate its key position for hospitality market

The report found that Shanghai had 455 major exhibitions in 2008 in addition to a large number of smaller conferences, meetings and events. This makes Shanghai the top exhibition destination in China.



In partnership with Escoffier China, culinary demonstrations will be enlightened by the 3rd edition of Cooking Trends Area. Famous Chefs will compete, using the exhibitor’s products, in front of many Asian hotel and restaurant professionals looking for inspiration in an exciting show.

Take the opportunity to highlight your products and meet some international chefs by sponsoring this event.



As the world’s Number one Food & Beverage industry trade organizer, SIAL Group is supporting your growth worldwide. Developed in Paris, world capital of gastronomy, SIAL has become a global brand for players and agri-food distribution, developing since 1997 the recipe of its success abroad: in Asia, North America, Latin America and newly in Middle east.


1,057 exhibitors (50% international)

40,250 sqm exhibition space

28,528 visitors (13% international).

50 countries and regions

19 International pavilions

25 Chinese provinces

More than 300 pre-arranged meetings between Chinese retail groups, importers and exhibitors.

2009 show report

Escoffier China

Escoffier

Main partner of the Cooking Trends Area; The Escoffier association, composed of international chefs, is dedicated to develop the professional training of chefs, and also to generate gains in the perfection of the art of fine dining.

For more information:

www.disciples-escoffier-china.org
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Chefs demonstrate the versatility of one of the world’s most popular ingredients. Mischa Moselle indulges for Asian Hotel & Catering Times. Versatile only begins to describe the many uses of the ingredient that lights up faces as soon as it is mentioned. Chocolate …

Braised oxtail may not excite many but this pasta dish as served at new Italian restau- rant Bistecca is finished with 50 grams of bitter chocolate to make a classic – and richer – Roman dish.

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For more information, please visit www.sialchina.com

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