Why exhibit SIAL Guangzhou?
As a premier trade engine linking South China’s massive consumer market to Southeast Asia, SIAL Guangzhou serves as a powerful gateway to the region’s high-spending population and the very heart of China’s culinary origins. The exhibition leverages a trillion-level economy and a sophisticated industrial base, connecting you with 65,000+ professionals and key purchasing powers from across the ASEAN region. By providing direct access to retail giants, e-commerce leaders, and premium buyers, the event hosts top-tier decision-makers from South Korea, Thailand, Vietnam, Malaysia, Philippines, Indonesia, and Singapore—enabling enterprises to reduce cross-border costs, integrate into Southeast Asian supply chains, and achieve rapid regional expansion.
Booth Booking-
60,000㎡
Exhibition Area
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1,500+
International Exhibitors
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65,000+
Professionals
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Strategic Access to the GBA Market
Capitalize on the industrial and logistics advantages of the Greater Bay Area (GBA). Connect directly with vast retail and e-commerce networks across South China to capture a share of this trillion-RMB consumer market.
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Gateway to Southeast Asian Trade
Leverage Guangzhou as "China's Southern Gateway" to connect with top ASEAN buyers, such as the CP Group (Thailand). Our platform facilitates lower cross-border trade costs and helps Chinese brands expand efficiently into the Southeast Asian market.
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Brand Elevation & Global Recognition
Showcase innovations on a global stage through the SIAL Innovation and SIAL in China Awards. Reach millions of professional buyers and drive multi-channel sales growth while enhancing global influence.
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Maximized ROI via Year-Round Matchmaking
Beyond the 3-day expo, our Match Me service—which facilitated 17,396 matchmaking sessions in 2025—provides sustained trade opportunities. Benefit from year-round value-added services to ensure long-term business growth and high investment returns.
Contact Us
Booth bookings for Taiwan,
Macau,and overseas exhibitors
Tel：+33(0)1 7677 1333
Email：
exhibit.sialchina@sial-network.com
Booth bookings for Mainland China
and Hong Kong exhibitors
Tel：+86(10) 8572 8461
Email：exhibit@sialchina.cn
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Buyers' Comments
We are quite pleased with the Match Me, as the matched vendors and categories were very precise, allowing us to find products that align well with the platform's needs. Wishing SIAL ongoing success and growing popularity, with innovative products each year.
Tmall Supermarket
Buyers' Comments
The organizing team did a remarkable job, offering first-class service and precise connections. We gained a wealth of insights on-site and plan to introduce quality products to Malaysia.
Malaysia 24-Hour Convenience Store
Buyers' Comments
This exhibition is truly remarkable! It's our first time at SIAL, and we are thrilled to see so many innovative food products and packaging solutions, as we lack such diverse options in Mexico.！
Mexican Company ALIMEX
Buyers' Comments
This is our first time attending SIAL Shenzhen here in Mainland China, and it has been a different experience for us, we have been able to explore a wide range of products. The interactions here are much more dynamic, and the organizers have done an excellent job of matchmaking for us. All in all, SIAL is a truly great platform.
Federation of Hong Kong Industries
Buyers' Comments
We are delighted to return to SIAL Shenzhen for the second year. This expo marked the beginning of our procurement journey in China last year, and our success has continued to grow. We have established a dedicated office in Shanghai and now work with 30 reliable Chinese suppliers, demonstrating the significant impact SIAL Shenzhen has had on our business's expansion into the Chinese market.
Delly's Food Service, Brazil
Buyers' Comments
We're visiting China since we're avocado growers, producers, packagers, and exporters to the Chinese market. This is our first time at the SIAL Expo in Shenzhen, and it is an amazing event. We're very happy and excited to be here. We've seen a lot of topics regarding the food industry, from packaging and processing to marketing, exporting, and logistics. We're looking for importers of avocados and processed avocado sub-products. The variety is amazing; you have a lot of products from such different areas. We're interested in the processing of fruits, as everything regarding processed fruits is important to us. It is very innovative because in Mexico, we don't have many packaging solutions like the ones you have here, so it's very important for us as Mexicans and Latin Americans to get to know different solutions for food processing and packaging. We look forward to SIAL lasting for another 60 years.
Chief Operating Officer, Artur Ramburu ALIMEX
Buyers' Comments
We specialize in delivering high quality Malaysian cuisine, such as coffee, masak lemak, mee siam. We're here to seek supplier decks, looking for premium ingredients, reliable supply chain, and competitive products. This is my first time here, and the event is big. Mostly, I've found machines and coffee. We are looking for halal suppliers, as our business is a restaurant selling local Asian cuisine, such as masak lemak, mee siam, and Malaysian cuisine.
EHE FNB GROUP
Buyers' Comments
This year, we placed direct orders on-site, totaling approximately 450,000 to 500,000 yuan, with future projections reaching 5 million to 10 million yuan. SIAL has excelled in connecting distributors and brands. Wishing the exhibition continued success!
Wuxi Dadexing Trading Co., Ltd.
Buyers' Comments
Our gains this year significantly exceeded expectations. We are grateful to the organizers for the opportunity to engage face-to-face with many importers and brands. Through the exhibition, we have also forged connections with numerous overseas factories and importers.
Rainbow Digital Commercial Co.,Ltd.
Buyers' Comments
This is my third time attending the SIAL, and this year, both the number of exhibitors and new products are substantially richer than last year. SIAL is improving year after year!
Hitgoo
Buyers' Comments
Having direct conversations with many brands is fantastic. This serves as an excellent communication channel and provides ample space for in-depth discussions. We hope to leverage the exhibition to help more outstanding domestic brands enter the market.
Yonghui Supermarket
Buyers' Comments
We are quite pleased with the Match Me, as the matched vendors and categories were very precise, allowing us to find products that align well with the platform's needs. Wishing SIAL ongoing success and growing popularity, with innovative products each year.
Tmall Supermarket
Buyers' Comments
The organizing team did a remarkable job, offering first-class service and precise connections. We gained a wealth of insights on-site and plan to introduce quality products to Malaysia.
Malaysia 24-Hour Convenience Store
Buyers' Comments
This exhibition is truly remarkable! It's our first time at SIAL, and we are thrilled to see so many innovative food products and packaging solutions, as we lack such diverse options in Mexico.
Mexican Company ALIMEX
Buyers' Comments
This is our first time attending SIAL Shenzhen here in Mainland China, and it has been a different experience for us, we have been able to explore a wide range of products. The interactions here are much more dynamic, and the organizers have done an excellent job of matchmaking for us. All in all, SIAL is a truly great platform.
Federation of Hong Kong Industries
Buyers' Comments
We are delighted to return to SIAL Shenzhen for the second year. This expo marked the beginning of our procurement journey in China last year, and our success has continued to grow. We have established a dedicated office in Shanghai and now work with 30 reliable Chinese suppliers, demonstrating the significant impact SIAL Shenzhen has had on our business's expansion into the Chinese market.
Delly's Food Service, Brazil
Buyers' Comments
We're visiting China since we're avocado growers, producers, packagers, and exporters to the Chinese market. This is our first time at the SIAL Expo in Shenzhen, and it is an amazing event. We're very happy and excited to be here. We've seen a lot of topics regarding the food industry, from packaging and processing to marketing, exporting, and logistics. We're looking for importers of avocados and processed avocado sub-products. The variety is amazing; you have a lot of products from such different areas. We're interested in the processing of fruits, as everything regarding processed fruits is important to us. It is very innovative because in Mexico, we don't have many packaging solutions like the ones you have here, so it's very important for us as Mexicans and Latin Americans to get to know different solutions for food processing and packaging. We look forward to SIAL lasting for another 60 years.
Chief Operating Officer, Artur Ramburu ALIMEX
Message from Exhibitors
We engaged with procurement professionals from various sectors, especially from overseas, which greatly enhanced our product visibility and led to numerous potential clients. We intend to participate in the SIAL again.
Wuhan Mian Mama Catering Management Co., Ltd.
Message from Exhibitors
This exhibition attracted a considerable number of professional attendees, creating an incredibly vibrant atmosphere. Our outcomes surpassed expectations!
Luhua Enterprise
Message from Exhibitors
SIAL successfully fosters connections between manufacturers and domestic and international distribution channels, demonstrating a genuine commitment to action and providing enthusiastic service.
Xiyingying Group
Message from Exhibitors
SIAL Shenzhen has truly been an exceptional and exciting expo for us! This year, we showcased our Golden Durian Tart Ball, and the response we received from the Chinese market—especially from wholesalers and distributors—has been outstanding. What’s even more rewarding is that we secured on-site deals for at least one container of products with multiple international buyers directly. We’re absolutely thrilled with the results, and we’re already planning to expand our presence at SIAL Shenzhen next year.
Camaria Global Sdn Bhd
Message from Exhibitors
This is our third time participating in SIAL Shenzhen, and SIAL is truly an outstanding exhibition brand. We have two key goals for attending this event: first, to enhance our brand presence in the Chinese market; second, to gain in-depth insights into the market while connecting with potential importers, distributors, and buyers. Among all the booths, the SIAL Innovation area stands out the most to me. It is truly wonderful to have a dedicated space for showcasing innovative products at SIAL’s series of exhibitions.
Chin Huay Public Go., Ltd
Message from Exhibitors
This is my first time attending SIAL Shenzhen 2025, and the experience is quite interesting. I have high expectations and hope to meet potential buyers for my product. The Chinese market is very promising for us, and face-to-face meetings with customers are crucial.
Royal nuts LLL
Message from Exhibitors
It's our first time at SIAL and the first time in China. We feel wonderful, with great traffic, and it seems to be a very good show. We are a manufacturer of high-quality premium products, and we make fruit spreads made 100% from fruit, with no added sugar, all clean label, no preservatives, no food coloring, and no additives. We also have cooking sauces, which contain no preservatives, no food coloring, and no E numbers. We also have a vegan line, including vegan salad dressings and vegan marinades, all with no preservatives, no food coloring, and no additives. What's unique about our brand is that we only offer 100% natural products of very high quality.We're not selling in China yet, but we came to learn about the market and try to find the distributor, agent, and representative we're looking for. We're looking for buyers for retail chains who are able to import high-quality products. We wish SIAL continued success and look forward to being here again next time.
Braeuer Beth-EI Food Ltd.
Message from Exhibitors
We are from Brazil, and we export around 400 containers of honey to the US, Germany, France, Switzerland, and Europe. It's my second time at SIAL, we were here last year, and our honey has received several gold medals in different countries. The first one was in 2007 in Australia, in 2013 in Ukraine, 2015 in South Korea, 2017 in Turkey, 2019 in Canada, so our honey is really well recognized worldwide. For us, it's just the first day, so we came with a new product called honey plus fruits. This product has no coloring, no preservatives, only honey and fruits. It's an innovation of a very nice product, and we introduced this to the Chinese customer and they love it. A new product and people try and love, you should try as well, you're gonna really like it. We're looking for importers and distributors, so they can contact supermarkets and distribute our honey across China. For us, China is amazing; there are so many people. People have wealth and purchasing power, and for us, it is one of the most interesting markets to sell our products, so we're very excited to be here. We've attended SIAL in other countries, like France and Canada, but the impression we have of the Chinese market is huge, so we're very happy to be here.
APISNATIVA
Message from Exhibitors
We are first time here and we are happy to represent our country and introduce our Georgian products. Like a family production, most of the wine producers are family producers. We want to show these products to the local people, it’s interesting and unique. The Georgia is the first wine maker, so you have to try Georgian wines. Thanks to SIAL for being part of this big exhibition. We feel welcomed here, and it feels like home. We represent our company, Aqua Gro, which has two brands KOBI and SNO. We represent water from this beautiful country, and we wish good luck to this SIAL for us. Actually, it's our first SIAL event, and we are considering participating in SIAL India next year. It's a great opportunity for us and for countries like Georgia to be part of such an event, as SIAL is one of the top exhibitions. We must take this opportunity and look forward to seeing you next year.
Georgia Waliani Georgia National Pavilion
Message from Exhibitors
Our company business is a Manuka Honey business from New Zealand. I've had an incredible time at Paris and Shenzhen, the sales and the context have been incredible. We're excited to see the results from SIAL Paris, it has been a wonderful time. We're expecting great things in Shanghai. SIAL is going to be incredible because we'll have great contacts. We're thoroughly looking forward to it.
Springbank Honey
Message from Exhibitors
With 15 years of collaboration with SIAL China, our partnership has been consistently positive since the inception of SIAL Shenzhen. We look forward to continuing this fruitful relationship.
U.S. Consulate General in Guangzhou, Agricultural Trade Office
Message from Exhibitors
The successful hosting of this promotional event serves as an effective pathway to stimulate new productive forces in agriculture. We anticipate deeper connections between the Greater Bay Area and the rest of the nation, establishing agricultural cooperation as a model for interregional exchanges and propelling rural development to new heights globally.
Guangdong Provincial Department of Agriculture and Rural Affairs
Message from Exhibitors
This year's SIAL Shenzhen included several supply-demand matching services, enhancing the efficiency and precision of business activities. We hope SIAL continues to grow stronger!
Jiaxinsi Asia Limited
Message from Exhibitors
We have been long-time participants in the SIAL, having exhibited more than a dozen times. Many of our current channel resources were established through this platform, and this time we've expanded our reach to include numerous southern supermarket chains. It has been an incredibly rewarding exhibition experience, and we hope the SIAL continues to flourish!
Dongqiang International Trade (Beijing) Co., Ltd.
Message from Exhibitors
We engaged with procurement professionals from various sectors, especially from overseas, which greatly enhanced our product visibility and led to numerous potential clients. We intend to participate in the SIAL again.
Wuhan Mian Mama Catering Management Co., Ltd.
Message from Exhibitors
This exhibition attracted a considerable number of professional attendees, creating an incredibly vibrant atmosphere. Our outcomes surpassed expectations!
Luhua Enterprise
Message from Exhibitors
SIAL successfully fosters connections between manufacturers and domestic and international distribution channels, demonstrating a genuine commitment to action and providing enthusiastic service.
Xiyingying Group
Message from Exhibitors
SIAL Shenzhen has truly been an exceptional and exciting expo for us! This year, we showcased our Golden Durian Tart Ball, and the response we received from the Chinese market—especially from wholesalers and distributors—has been outstanding. What’s even more rewarding is that we secured on-site deals for at least one container of products with multiple international buyers directly. We’re absolutely thrilled with the results, and we’re already planning to expand our presence at SIAL Shenzhen next year.
Camaria Global Sdn Bhd
Message from Exhibitors
This is our third time participating in SIAL Shenzhen, and SIAL is truly an outstanding exhibition brand. We have two key goals for attending this event: first, to enhance our brand presence in the Chinese market; second, to gain in-depth insights into the market while connecting with potential importers, distributors, and buyers. Among all the booths, the SIAL Innovation area stands out the most to me. It is truly wonderful to have a dedicated space for showcasing innovative products at SIAL’s series of exhibitions.
Chin Huay Public Go., Ltd
Message from Exhibitors
This is my first time attending SIAL Shenzhen 2025, and the experience is quite interesting. I have high expectations and hope to meet potential buyers for my product. The Chinese market is very promising for us, and face-to-face meetings with customers are crucial.
Royal nuts LLL