SIAL Guangzhou

3-5 September 2026 · Guangzhou

SIAL Guangzhou 2026 Top Buyer Programme

A dedicated programme for senior food and beverage buyers seeking qualified suppliers, tailored matchmaking, VIP services, and direct access to China and Asia's food trade ecosystem.

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60,000sqm of exhibition area
1,500+global exhibitors
65,000F&B professionals
100,000+market-ready products
Who Should Participate?

For purchasing decision-makers and influencers with clear sourcing needs.

Participants should be purchasing decision-makers or influencers who match the following profiles.

  • Target Roles: Chairman, President, CEO, Managing Director, General Manager, Procurement Director, Purchasing Manager, Senior Buyer, Category Manager, or sourcing professionals.
  • Company Profile: Leading importers, distributors, wholesalers, retailers, manufacturers, foodservice operators, HORECA companies, or e-commerce platforms.
  • Sourcing Intent: Professional buyers with clear, active sourcing interests for food and beverage products in China and across Asia.
Participation Benefits & Terms

Qualified buyers may enjoy travel support and exclusive access benefits.

Full Sponsorship

Hosted Buyer

For senior executives and high-volume purchasers with significant buying authority.

  • Round-trip flight subsidy* (Southeast Asia: up to CNY 2,500; Outside Southeast Asia: up to CNY 4,000)
  • Complimentary 3-day, 2-night hotel accommodation
  • Minimum 18 scheduled one-to-one meetings
  • VIP Buyer Badge and VIP Buyer Lounge access
  • Priority invitation to SIAL Elite Hour
Premium Service

Key Buyer

For professional buyers with stable sourcing needs and demand for high-quality supplier connections.

  • Complimentary 3-day, 2-night hotel accommodation
  • Minimum 12 scheduled one-to-one meetings
  • VIP Buyer Badge and lounge access
  • Buyer networking activities and certificate
  • Priority consideration for future Hosted Buyer upgrades
Priority Access

VIP Buyer

For qualified professional buyers seeking efficient sourcing opportunities and VIP services.

  • Fast-track exhibition entry
  • VIP Buyer Badge and lounge access
  • Online matchmaking platform access
  • Selected networking event invitations
  • Official sourcing guide and floor map
*Subject to availability. The full terms & conditions can be found here.
SIAL exhibition hall
What are the commitments?

Qualified buyers are required to fulfill obligations based on their tier.

For Hosted Buyers

  • Annual purchasing volume exceeding USD 1,000,000, or equivalent sourcing authority.
  • Schedule and attend a minimum of 18 one-to-one meetings with different exhibitors at SIAL Guangzhou 2026.
  • Complete the meeting confirmation forms and submit the post-show buyer survey.
  • Actively participate throughout the entire exhibition.

For Key Buyers

  • Schedule and attend a minimum of 12 meetings with different exhibitors at SIAL Guangzhou 2026.
  • Complete the meeting confirmation forms and submit the post-show buyer survey.
  • Actively engage in all assigned matchmaking activities.

For VIP Buyers

  • Must have clear sourcing interests in the food and beverage sectors.
  • Actively engage in all assigned matchmaking activities.
Sourcing Categories

Covering core food and beverage sectors.

SIAL Guangzhou sourcing categories
Apply & Register

Start with your Top Buyer application and visitor pass registration.

Both steps help the SIAL Buyer Team review your profile and prepare your exhibition access.

APPLY FOR TOP BUYER PROGRAMME NOW VISITOR PASS REGISTRATION
Contact Our Team

Have questions regarding the programme?

Contact the SIAL in China Buyer Team for enquiries regarding the SIAL Guangzhou Top Buyer Programme.

topbuyer@sialchina.cn