Together with WGSN, SIAL in China identifies the consumer and product trends shaping tomorrow's retail shelves, helping buyers source with greater confidence.
Health
Consumer demand is shifting to natural, zero-sugar vitality formulas alongside low-sugar, high-fiber functional alternatives.
Food Tech
Novel protein testing and sodium-reduction ingredient optimizations are gaining momentum as market prepare for stricter nutrition standards.
Beverage
Driven by East Asian pop culture, rice spirits such as Soju and Baijiu are gaining traction, alongside viral tea-plus-coffee fusions concepts.
Snacks
Next-gen snacks delivering shareable, experiential formats, with strong demand for affordable comfort, bold textures and satisfying chew.
★ Halal
Halal food is expanding across modern retail, combining trusted purity standards with youth-driven flavor innovations.
Premium Ingredients
Pure, additive-free ingredients with verified geographical provenance are driving premium positioning for high-end food chains.
