sial china|sial shanghai|sial guangzhou|Food Exhibition|Asia Food Exhibition

Why exhibit SIAL Shanghai？

As a core member of the SIAL Network, SIAL Shanghai is the definitive global benchmark for food and beverage innovation and a comprehensive trade hub. The exhibition connects you with 180,000 professionals from 125 countries, leveraging a million-level buyer database that spans all-channel decision-makers from retail and e-commerce to HORECA and international trade. In 2025, our "Match Me" service successfully facilitated 12,870 business matchings, ensuring efficient supply-demand integration and high-value conversions. For enterprises seeking to enter the Chinese market and expand their global footprint, SIAL Shanghai is the strategic gateway to building long-term trade systems and elevating brand influence on a world-class stage.

Booth Booking

200,000㎡

Exhibition Area
5,000+

International Exhibitors
180,000+

Professionals

Global Connectivity & Trade Excellence

Connect with over 180,000 F&B professionals from 125 countries and regions, including key decision-makers from importers, distributors, retailers, and HoReCa sectors. SIAL Shanghai acts as your strategic partnerwith exclusive localization expertise, helping you build a diverse international distribution network and meet global procurement demands.
Your Global Gateway to Deals

Transform your booth visits into tangible business. SIAL Shanghai is the premier gateway for international origins to the Chinese table. Our AI-powered Match Me system facilitates over 12,870 pre-qualified matchmaking sessions, ensuring you meet the right partners to close deals.
Asia's No.1 Food Innovation Marketplace

As the leading platform for high-margin and innovative market ready products, SIAL Shanghai 2026 will feature nearly 10,000 new product launches. In a market where 70% of growth is driven by innovation, this is where you benchmark your brand against the best in the world.

Trend Insights & Market Leadership

Join 5,000+ leading brands from 75 countries.Gain a competitive edge at the SIAL Global Food Industry Summit, where 400+ experts decode market shifts—from plant-based proteins to supply chain transformation—providing the insights you need for strategic decision-making.
Global Brand Empowerment & Media Exposure

Elevate your industry authority through signature events like SIAL Innovation and La Cuisine. Leverage our multi-channel media matrix and 1,000+ outlets to reach ambassadors and trade reps, tapping into a platform that generates 150 million+ media impressions.

SIAL International Food and Beverage Exhibition

Buyers Comments

I am very satisfied with the show. Not only did l meet exhibitors from all over the world, but l also saw innovation and a great variety of exhibits.

Samsung Foods Korea

Buyers Comments

It is the 6th year for us to come to SIAL, and the reward is greater every year. The product categories are very comprehensive and rich, basically everything we want to purchase can be found at SIAL. This year is the 60th anniversary of SIAL, and I wish SIAL a better future, and I hope to grow together with SIAL. See you every year.

Liu Xinggui, CEO of Shilijia

Buyers Comments

The exhibits are refreshing. In addition, SIAL provides excellent matchmaking, not only making it easy to find buyers with potential and strength like us, but also enabling us to connect with well-known manufacturers, which eliminates our worry. We are all very assured of the SIAL brand. I will come to SIAL every year whether I am invited or not, and I will definitely go to the Shenzhen exhibition.

Malaysia 24XPRESS SDN BHD (24-hour convenience store chain)

Buyers Comments

SIAL provides a great platform to showcase China is local products and specialties. There is a great abundance of regional specialties, both in quantity and quality, and there are many more suppliers with better quality than last year.

Changzhou Junhao Supply Chain Management Co.

Buyers Comments

I am very satisfied with the show. Not only did l meet exhibitors from all over the world, but l also saw innovation and a great variety of exhibits.

Samsung Foods Korea

Buyers Comments

Liu Xinggui, CEO of Shilijia

Buyers Comments

Malaysia 24XPRESS SDN BHD (24-hour convenience store chain)

Buyers Comments

SIAL provides a great platform to showcase China's local products and specialties. There is a great abundance of regional specialties, both in quantity and quality, and there are many more suppliers with better quality than last year.

Changzhou Junhao Supply Chain Management Co.

Message from Exhibitors

We did not expect to meet such a large number of international buyers who approached us for more information. This provided a valuable opportunity for us to explore the international market through displays and communication. We anticipate that there may be further transactions that will continue to evolve after the show.

Inner Mongolia Yinshan Youmai Foods

Message from Exhibitors

SIAL is an excellent and high-quality exhibition platform. Attendees, including distributors and procurement professionals from various channels, are highly targeted. The exhibition attracts a remarkable quantity and calibre of buyers, which is quite impressive. For companies, the brand exposure gained at the show is top-notch. The international platform of the show provides a great opportunity for deeper penetration and communication with offline channels.

CHLOECHAN Company

Message from Exhibitors

We had many opportunities to communicate with customers and suppliers on site, and gained a lot of valuable information, and tapped into many valuable customers at the same time.

Shengjue Supply Chain, Beef Sector of Shengnong Group

Message from Exhibitors

We are GREEN&GOLD MACADAMIAS, and we've got macadamia honey roasted salted national kernels, and we are presenting our products and company at SIAL. We've got Chinese customers coming to the stand inquiring about macadamias, but we are hoping there will be an international audience as well. We've been to SIAL before, but I haven't personally. My colleague has attended SIAL before; we were here last year. Macadamias are popular in China. I wish all exhibitors a really wonderful show, and to all visitors–may you come and taste our macadamias.

GREEN&GOLD MACADAMIAS

Message from Exhibitors

We've brought different products and high quality products from Vietnam, including cashew nuts, fruits, and not only biscuits and snacks. We already know that Chinese customers and customers in the region love Vietnamese products because they know they are high quality. It's actually been a great success at the Pavilion, with beautiful scenery and many nice Vietnamese products on display. We hope that both Chinese and international customers will learn more about Vietnamese products, and we will start cooperating with our Vietnamese partners. I've been in Shanghai for 2-3 days already, and I'm very impressed. Shanghai is a very developed and big city, with many high level local and international brands, as well as restaurants and F&B scene. I'm sure that Chinese customers and partners have very high expectations, which is good because many projects with high-level expectations are beneficial for Vietnamese producers and products. Vietnam's products are ready for the international market and can exceed international standards. I'm confident these Vietnamese products we bring will fit the Chinese market. We are planning with our team, and we're already working to bring more Vietnamese companies to Shanghai next year, and we hope to get the support of the SIAL team in other cities.

CCI FRANCE VIETNAM

Message from Exhibitors

This is my first time at SIAL. My colleague has been here in last years as well, and she noticed that this year's event is much bigger than last year, so congratulations on that. We represent four companies, two of which produce milk products, such as fresh milk and milk powder, and then we have a beverage company, and the other one specializes in special Dutch cookies. We are mainly looking for importers, distributors, and possibly retail chains. So far, it's been pretty good. We've had a lot of people come to the booth, and your matchmaking event has been very successful. It's very international—I mean, your company is French, so this morning at the opening ceremony, it felt like the United Nations, with many different countries represented. Here at the show as well, I see a lot of visitors from different countries, along with exhibitors from various countries, which is very good. I wish you even more success than you've already achieved, and I hope we can be part of that journey.

Anu Kakfried Netherlands Business Support Office in Shenzhen

Message from Exhibitors

This is gonna be the first time that we got the bronze award at the SIAL Innovation. It's a very great award to be received this year. I saw a lot of products attend this award, and I got the bronze. So, very thanks for the attendance and attendees who covered to receive this award. I think the stage who contested about the innovation is very interesting because the products within this exhibition are mostly from all over the world, so I think it would be a great chance to compare with companies all over the world. It is a great chance to introduce new products into the market. In the future, I think I'm gonna develop products with more benefits to help people solve problems in their lifestyles. For example, this year I found that people normally have problems with sleep, and next year, I think it will perhaps be about digestive systems. I can innovate the product to solve that problem.

Chin Huay Public Company Limited