Products are the key for retailers to build core competitiveness. The quality, pricing, packaging and display directly influence consumers' purchasing decisions and store sales. Facing increasingly fierce market competition, retailers have become more stringent in their product selection criteria. Only products that gain consumer recognition and boost store sales can be recognized by supermarkets and enter stores. Meanwhile, offline retail is still the main consumption channel for FMCG such as food and beverages, its large, stable customer flow and solid user base can offer broader exposure and sales opportunities for products.

SIAL Global Food Industry Summit – Supermarket Workshop will provide a platform for F&B brands to connect directly with Metro, Freshippo, and Sam's Club. In this workshop, F&B brands can gain professional and targeted feedback to help them optimize products more effectively. On the other hand, retailers can discover great products with potential.

Please kindly note:

- Limited to 15 SIAL Shanghai 2025 exhibitors.

- Registration fee: USD 280 per company (includes 2 attendees).

- Each company will have 5 min. for product presentation and introduction.