FAQ

SIAL Guangzhou 2026 will take place from September 3 to September 5, 2026 at the Poly World Trade Center Expo (PWTC Expo) in Guangzhou, China. The opening hours are as follows: September 3-4 (Day 1 & Day 2): 09:00 - 17:00 September 5 (Day 3): 09:00 - 16:00

All major F&B sectors, including snacks, dairy, meat, seafood, beverages, fresh produce, Halal, and catering supply chains.

"SIAL Guangzhou 2026 will present a dynamic and professional lineup of concurrent events, onsite competitions, and awards tailored to highlight industry excellence and market trends. Attendees can look forward to the following official highlights: ● SIAL Innovation: The signature event showcasing the latest pioneering trends and boundary-pushing products reshaping the F&B marketplace. ● SIAL IN CHINA AWARD: A prestigious industry accolade celebrating exceptional product quality and innovative design tailored for the market. ● SIAL Snacking Awards: Dedicated to recognizing top-tier innovation, taste, and packaging trends within the booming snack and convenience food sector. ● SIAL Chic & Tea Contest: A high-profile competition celebrating traditional and modern tea-craft, innovative brewing techniques, and beverage formulation. ● SIAL Cup Barista Challenge: A professional stage bringing together top baristas to demonstrate exceptional skill, creativity, and speed in coffee crafting. ● SIAL MATCH-MAKING: A highly efficient, 1-on-1 business matchmaking platform specifically designed to pair international exhibitors with targeted, pre-qualified buyers and distributors. ● Local Specialities Promotions: Dedicated promotional campaigns and presentation sessions highlighting regional agricultural products, traditional delicacies, and unique local specialities looking to expand their market reach."

Yes. As SIAL Guangzhou is a professional B2B trade show, business attire or smart casual dress code is highly recommended. Attendees wearing slippers, shorts, or inappropriate clothing may be denied entry.

"The exhibition is held at: Venue Name: Poly World Trade Center Expo (PWTC Expo) Address: No. 1000 Xingang East Road, Haizhu District, Guangzhou, China By Metro: Take Metro Line 8 and get off at Pazhou Station (琶洲站). Take Exit C for direct access to the PWTC Expo. Directions for International Travelers: From Guangzhou Baiyun International Airport (CAN): By Metro: Take Line 3 (Northern Extension) from Airport North/South Station to Tiyu Xilu Station, transfer to Line 3 towards Panyu Square to Kecun Station, then transfer to Line 8 to Pazhou Station. (Approx. 60-70 mins) By Taxi: Approx. 45 km, taking around 50-60 minutes depending on traffic. From Guangzhou South Railway Station (High-Speed Train): By Metro: Take Line 2 to Changgang Station, then transfer to Line 8 to Pazhou Station. (Approx. 45 mins) By Taxi: Approx. 25 km, taking around 35-45 minutes. From Guangzhou East Railway Station: By Metro: Take Line 3 to Tiyu Xilu Station, transfer to Line 3 towards Panyu Square to Kecun Station, then transfer to Line 8 to Pazhou Station. (Approx. 30 mins) Taxi Card (Show this to your taxi driver ): 司机师傅，请带我去： 广州保利世贸展览馆（海珠区新港东路1000号） Please take me to: Poly World Trade Center Expo (No. 1000 Xingang East Road, Haizhu District)"

Please note that complimentary Wi-Fi is not provided by the organizer inside the exhibition halls.

Yes. Dining options and cafe are located on Level B1 of the venue.

Yes. Self-service luggage lockers are available on Level B1 near the Metro station exit. You can easily scan the QR code on the lockers to store your bags and pay the usage fee.

No standalone app. Instead, you can access all information directly through our official website or WeChat Mini-Program for the exhibitor list, booth navigator, and your digital badge.

SIAL is a professional food and beverage trade exhibition, strictly open to industry professionals only. Individuals under the age of 18, as well as non-industry visitors aged over 70, are not permitted to enter the venue. The organiser reserves the right to refuse entry or request departure from the premises at its sole discretion.

Yes. SIAL Guangzhou warmly welcomes professional international buyers and trade visitors from all over the world. We provide dedicated international visitor services (including english-guided signage and onsite assistance) to ensure a smooth and productive exhibition experience.

Yes, online pre-registration is free for industry professionals.

Entry is granted via a standard visitor badge. However, if you apply for our TOP BUYER Programme and successfully pass the qualification screening, the organiser will grant you exclusive VIP benefits and privileges during the exhibition. If you would like more information or wish to apply for the TOP BUYER Programme, please email us directly at topbuyer@sialchina.cn.

Yes. Online registration remains open during show days. Onsite registration counters are also available at the venue entrances.

Scan your registration confirmation QR code at the onsite self-service counters to print your physical badge.

No. Badges are strictly personal, non-transferable, and tied to your ID/Passport.

For groups of more than 10 people, please email your request directly to visit@sialchina.cn to proceed with the group registration process.

Yes. Digital catalogues are accessible onsite or online, and are available for purchase (paid access).

The live exhibitor list and product list is available on our official website via the online marketplace and through our official WeChat Mini-Program.

Please fill out the booth inquiry form under the "Booth Booking" section on our official website.

We offer raw space, standard shell schemes, and premium sponsorship packages. Please contact your sales representative for more details.

Exhibitors can access a dedicated online portal to manage their online catalogue, badge registration, booth setup, SIAL Innovation applications, logistics, marketing tools, and matchmaking services.

In 2025, SIAL in China South welcomed over 1,500 global exhibitors and more than 65,000 industry professionals from 50 countries and regions, making it a premier trading platform for the food and beverage industry.

Yes. We offer customized 1-on-1 matchmaking services. For dedicated assistance, please contact us directly via email at topbuyer@sialchina.cn.

"Please reach out to the specific department below based on your enquiry: Booth Enquiry (Exhibitors): Domestic Contact: exhibit@sialchina.cn International Contact: exhibit.sialchina@sial-network.com Badge & Registration Enquiry (Visitors): Email: visit@sialchina.cn Media Partnership & Press: Email: pr@sialchina.cn Industry Summit & Conferences: Email: nbd@sialchina.cn Topbuyer Programme Enquiry: topbuyer@sialchina.cn