Pizza market is booming!
What is Tutto Pizza in Italy?
Since its creation in Napoli, the historic birthplace of pizza, Tutto Pizza has established itself as the meeting place for pizza professionals, whether they are ingredient producers, equipment manufacturers or catering professionals.
An event celebrating Italy's culinary heritage: Tutto Pizza highlights the authenticity and craftsmanship that have made Neapolitan pizza a gastronomic treasure recognized by UNESCO as part of humanity's intangible cultural patrimony.
A genuine platform for innovation: the show has also positioned itself as a driving force for culinary innovation, showcasing the latest trends in products, cooking techniques and technological solutions.
With more than 60 billion USD generated each year by the Italian food industry, and pizza representing a central pillar of this wealth, Tutto Pizza is now exporting internationally, with its first stop in China.
Why is Tutto Pizza joining SIAL in China - Shanghai?
SIAL in China - Shanghai, as Asia's largest B2B agri-food show, is the ideal setting to extend Tutto Pizza's reach.
This collaboration offers :
- Exceptional visibility for pizza in a region where growth opportunities are countless.
- Direct access to the Asian market: with a population of 1.4 billion, China represents a promising market for Western products, and pizza, with a current penetration of only 20-30%, is growing fast.
- An international audience reach: SIAL Shanghai gathers over 5,000 exhibitors and 200,000 trade visitors from 75 countries, providing an ideal setting for exhibitors looking to connect with strategic partners.
- A space dedicated to innovation: The Tutto Pizza village, will bring together 100 exhibitors specialised in ingredients, equipment and finished products. It will also host competitions, cooking demonstrations and educational workshops.
Why exhibit in the Tutto Pizza International by SIAL?
- Benefit from a privileged access to the Asian market: the Tutto Pizza village is a unique opportunity to establish your brand in a high-potential market.
- Present your innovations: showcase your products, equipment and concepts in an area dedicated to culinary creativity.
- Strengthen your professional network: connect with distributors, restaurateurs and buyers looking for new trends and solutions.
- Gain international exposure: with over 200,000 trade visitors, the show guarantees a wide audience for your products.
- Support authenticity: help promote Neapolitan pizza as a symbol of quality and expertise.
- Expansion of quick-service restaurants (QSRs)
- Growth of online delivery platforms
- Popularity of frozen and ready-to-eat pizzas
- Rising demand for health-conscious, premium, and plant-based options
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