SIAL China

SIAL is the abbreviation of the French “Salon International De L'Alimentation”, which translates to 'International Food Exhibition' in Chinese. '西雅(Xīyǎ)' is the phonetic translation of SIAL in Chinese. The SIAL brand was founded in 1964 in Paris by France's Comexposium Group and is the world’s largest food and beverage innovation exhibition brand under its portfolio.

SIAL is held in several cities worldwide, including Shanghai, Shenzhen, Paris, Montreal, Toronto, New Delhi, Kuala Lumpur, and Jakarta. It serves as a key platform for global food companies to showcase their value and voice in the industry. To foster the growth and prosperity of China's food industry, Comexposium Group introduced SIAL to China in 2000, establishing a double city format with SIAL Shanghai and SIAL Shenzhen. With two editions annually, it continues to captivate the attention of food and beverage professionals worldwide with its unique appeal. 'International, professional, trade-oriented, and innovative' have become strong brand labels of SIAL.

Over 25 years of development in the Chinese market, SIAL has served more than 40,000 exhibitors and over 1,000,000 food and beverage professionals from over 110 countries and regions globally. SIAL Shanghai has now become 'Asia's Largest Food and Beverage Trade Fair', while SIAL Shenzhen positions itself as 'The Exclusive Gateway to Southern China's Booming Food and Beverage Market', leveraging the Greater Bay Area, Southeast Asia, and even the global food and beverage market. Each year, SIAL showcases new food and beverage products from numerous countries and regions, attracting a large pool of high-quality invited buyers. The exhibition precisely connects exhibitors with global food and beverage buyers, facilitating deals and business opportunities. Additionally, its 360° integrated marketing throughout the year, offering seamless online and offline trade-matching services, continuously drives business success beyond the exhibition period.

This exhibition is a professional food and beverage trade show, open exclusively to industry professionals. Individuals under 18 and non-professionals over 70 are restricted to enter the venue.

SIAL Shanghai

The Shanghai New International Expo Center will host SIAL Shanghai from May 19-21, 2025. The exhibition area will span a vast expanse of 200,000 square meters, and it is anticipated that 5,000 exhibitors from over 70 countires and regions, and more than 180,000 professionals from 110+countries will together join the show.

Babyfood Village, Organic & Wellness Village, Dairy Sector, Non-alcoholic Beverage Sector, Food Sector, Meat Poultry & Curted Meat Sector, Seafood Sector, Alcoholic Beverage Sector, Pulses and grains, as well as national and regional pavilions.

The concurrent SIAL Global Food Industry Summit will feature ten sub-forums, including the following:Marketing Workshop,Supply Chain Workshop,New Health Food Forum,Food Supply Chain Forum,Food Supply Chain Forum,Global New RetailForum,Import Food Forum,International Meat Forum,SlAL Talks-Distributors,SlAL Talks -Manufacturers.

SIAL is packed with an exciting array of diverse events and activities that cater to different interests and tastes, such as SIAL Innovation, La Cuisine, the Snacking Awards, SIAL Best STEAK Awards, the Chic & Tea Contest, the SIAL CUP Barista Challenge, Chinese Restaurant, and Seafood Fest.

SIAL Shenzhen

SIAL Shenzhen will be held from 1st to 3rd September 2025 at the Shenzhen Convention & Exhibition Center, serving as a comprehensive food and beverage trade fair for South China. The exhibition will cover 60,000 square metres and is expected to attract over 1,500 exhibitors from 50 countries and regions and 67,000 professional visitors. The event will feature 6 Highlight Villages, with the SIAL Global Food Industry Summit and various competitions and activities taking place simultaneously.

The exhibition will feature four Highlight Villages: Chinese Food & Beverage Village, International Food & Beverage Village, International Meat Village and Pulses and grains.

Diverse events and activities, such as SIAL Innovation, Snacking Awards, Chic & Tea Contest, and SIAL CUP Barista Challenge, will be held.

Contact Us

  • Booth bookings
  • Tel: +86 (10) 8579 4294
  • E-mail: exhibit@sialchina.cn
  • Booth bookings
  • Tel: +33 (0)1 7677 1333
  • E-mail: exhibit.sialchina@sial-network.com
  • Visitor Enquiries
  • Tel: +86 18514231994
  • E-mail: queena.li@sialchina.cn
  • Summit Enquiries
  • Tel: +86 (10) 8572 8347
  • E-mail: vicky.zhang@sialchina.cn
  • Summit Tickets
  • Tel: +86 (10) 8572 8347
  • E-mail: ina.zhao@sialchina.cn
  • Sponsorship Enquiries
  • Tel: +86 17512524190
  • E-mail: kyle.yang@sialchina.cn

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

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