SIAL is the French acronym for "Salon International De L'Alimentation," which translates to "International Food Exhibition" in English, and "Xiya" is its Chinese phonetic name. SIAL is the private brand of Comexposium Group, the fifth-largest exhibition organizer in the world, and was founded in 1964 in Paris. SIAL global shows are held annually in Shanghai, Shenzhen, Paris, Montreal, Toronto, Las Vegas, New Delhi, Kuala Lumpur, and Jakarta, amongst other cities. The events have grown to become "the world's largest food and beverage exhibition series," providing a significant platform for F&B companies around the world to express opinions and promote values. Comexposium Group introduced SIAL to China in 2000 in an effort to improve the country's food industry. With nearly 60 years of international branding and 24 years of operating in the Chinese market, SIAL China has established two significant F&B exhibitions: SIAL Shanghai and SIAL Shenzhen. SIAL Shanghai has become "Asia's largest food & beverage show," and SIAL Shenzhen will be branded as "SIAL World Exhibition Interfacing with World Landmarks," attracting global attention to the Guangdong-Hong Kong-Macao Greater Bay Area. Every year, SIAL showcases the latest food and beverage products from more than 70 countries and regions. Moreover, more than 500,000 visitors will engage in the exhibition, driving orders and business opportunities on-site. During the non-exhibition period, SIAL China provides integrated marketing on a 360° scale to facilitate connections between online and offline channels to continuously generate business opportunities.
The Shanghai New International Expo Center will host SIAL Shanghai from May 28–30, 2024. The exhibition area will span a vast expanse of 200,000 square meters, and it is anticipated that 5,000 exhibitors and more than 180,000 professionals from around the world will attend. This year's show will feature the following Highlight Sectors:
Babyfood Village, Organic & Wellness Village, Dairy Sector, Non-alcoholic Beverage Sector, Food Sector, Meat Poultry & Curted Meat Sector, Seafood Sector, Alcoholic Beverage Sector, as well as national and regional pavilions.
The concurrent SIAL Global Food Industry Summit will feature nine sub-forums, including the following: Global New Retail Forum, Food Supply Chain Forum, Import Food Summit, F&B Investment Forum, International Meat Forum, International Drink Forum, Food-Tech Innovation Forum, F&B Distributor Forum, and China Catering Forum.
SIAL is packed with an exciting array of diverse events and activities that cater to different interests and tastes, such as SIAL Innovation, La Cuisine, the Snacking Awards, Airline Catering, the Chic & Tea Contest, the SIAL CUP Barista Challenge, Chinese Restaurant, and Seafood Fest.
SIAL Shenzhen will be held at the Shenzhen Convention & Exhibition Center from September 2-4, 2024. The exhibition space will encompass 60,000 square meters, and it is anticipated that over 1,500+exhibitors will showcase, as well as 67,000 professionals from around the world will be present.
The exhibition will feature three Highlight Villages: Chinese Food & Beverage Village, International Food & Beverage Village, and International Meat Village.
The concurrent SIAL Global Food Industry Summit will include five subforums: the Global New Retail Forum, Food Supply Chain Forum, Import Food Summit, International Drink Forum, and Food-Tech Innovation Forum.
Diverse events and activities, such as SIAL Innovation, Snacking Awards, Chic & Tea Contest, and SIAL CUP Barista Challenge, will be held.