SIAL Shanghai

Asia's Largest Food and Beverage Trade Fair

2025.05.19-21      SNIEC

2024上海展回顾视频

200,000

Exhibition Area

180,000+

Professionals

5,000+

Global Exhibitors

110

Countries and Regions

Reasons to
Visit

Reasons to
Exhibit

Still worried about ineffective exhibitions? SIAL helps you take your business global!

Still worried about ineffective exhibitions? SIAL helps you take your business global!

Not compete with peers, but keep pace with the world

Not compete with peers, but keep pace with the world

Business Outcomes

Intended Procurement Value of Jilin Pavilion

¥200,000,000

Total Sales of Harbin Industry and Information Technology Bureau During the Exhibition

¥30,000,000+

Intended Order Value of Kaisheng Haofeng Agricultural Group

¥10,000,000+

Single-Day Order Value of Meat Companies in Inner Mongolia Pavilion

$1,000,000

9 Highlight Sectors
SIAL Global Food Industry Summit
Stay Updated with the Latest Industry Insights and Analyze New Trends in Food and Beverage Development

Stay Updated with the Latest Industry Insights and Analyze New Trends in Food and Beverage Development

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Diverse Activities,
Enhance Exhibition Impact
SlAL Innovation

SlAL Innovation

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SIAL coffee & tea Market

SIAL coffee & tea Market

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SIAL La Cuisine

SIAL La Cuisine

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SIAL Snacking Awards

SIAL Snacking Awards

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SIAL Chinese Restaurant

SIAL Chinese Restaurant

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SIAL Best STEAK Awards

SIAL Best STEAK Awards

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SIAL Chic & Tea Contest

SIAL Chic & Tea Contest

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SIAL Cup Barista Challenge

SIAL Cup Barista Challenge

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Professional services to create a good reputation

Message from Exhibitors

Buyers' Comments

We are GREEN&GOLD MACADAMIAS, and we've got macadamia honey roasted salted national kernels, and we are presenting our products and company at SIAL. We've got Chinese customers coming to the stand inquiring about macadamias, but we are hoping there will be an international audience as well. We've been to SIAL before, but I haven't personally. My colleague has attended SIAL before; we were here last year. Macadamias are popular in China. I wish all exhibitors a really wonderful show, and to all visitors–may you come and taste our macadamias.

—— GREEN&GOLD MACADAMIAS

Uruguay has been participating in SIAL since 2004 and has never missed it. Our booth at SIAL has always been the largest and most comprehensive among the exhibitions we have attended around the world. The best and most extensive buyer group is one of the main reasons why our company participates in SIAL.

-- National Meat Association of Uruguay

The SIAL Exhibition is a great feast of ideas and trade combining internationalism, professionalism, and innovation, setting the latest trend and direction for global food with its influential “global wind” in the food and beverage sector. At this exhibition, we have regained a lot of old friends and made more new friends. We will facilitate the matching of supply and demand, develop trading channels, allowing more companies to partner with Samspie.

-- Jiangsu Samspie Foods Co., Ltd.

We did not expect to meet such a large number of international buyers who approached us for more information. This provided a valuable opportunity for us to explore the international market through displays and communication. We anticipate that there may be further transactions that will continue to evolve after the show.

-- Inner Mongolia Yinshan Youmai Foods

SIAL is an excellent and high-quality exhibition platform. Attendees, including distributors and procurement professionals from various channels, are highly targeted. The exhibition attracts a remarkable quantity and calibre of buyers, which is quite impressive. For companies, the brand exposure gained at the show is top-notch. The international platform of the show provides a great opportunity for deeper penetration and communication with offline channels.

-- CHLOECHAN Company

We had many opportunities to communicate with customers and suppliers on site, and gained a lot of valuable information, and tapped into many valuable customers at the same time.

-- Shengjue Supply Chain, Beef Sector of Shengnong Group

Host Unit
法国高美艾博展览集团

Comexposium Group

Comexposium, headquartered in Paris, is the world's leading exhibition and conference organizer. It hosts more than 150 exhibitions annually in over 20 countries, attracting more than 3.5 million Professionals and more than 48,000 exhibitors. It employs more than 900 people worldwide (including 240 employees in the Asia Pacific region). According to AMR International Consulting's Global MICE Industry Development Report 2021, published in September 2022, Comexposium Group is the fifth-largest exhibition organizer in the world and the largest in France.

Comexposium hosts events for numerous industries, such as food, agriculture, construction, fashion, leisure, education, retail, digitalization, security, automotive, and health, along with many others.

Comexposium owns a number of well-known international and European exhibition brands, including SIAL, VINEXPO, WINE PARIS, SIMA, ALL4PACK, PARIS RETAIL WEEK, INTERMAT, EQUIP AUTO, SILMO, MILIPOL, and so on.

北京爱博西雅展览有限公司

Comexposium-SIAL Exhibition Co., Ltd

Established in 2004 in Beijing, Comexposium-Sial Exhibition Co., Ltd. is a subsidiary of the Comexposium Group, one of the world's leading event organizers. Relying on the global resources and influence of its parent company, Comexposium-Sial Exhibition facilitates trade between China and the global market through its well-established marketing network and specialization in trade fair organization.

Since its establishment, the company has been committed to developing the trade fair industry in China, and has actively explored diversified cooperation across multiple fields with its sound international background and determination to open up global business for local enterprises. Building on years of strategic operations, SIAL Shanghai has become Asia's largest food and beverage trade fair and is reputed to be the “annual world food and beverage industry gathering”. It creates a valuable platform for global food and beverage business and trade for the Chinese market.

In 2021, the company further extends the global footprint of the SIAL Network for strategic landscape and market demand. Leveraging on the geographical advantage of Shenzhen, the Window of the World, SIAL Shenzhen is bound to inject fresh impetus and create new opportunities in the growing food and beverage industry in South China.

China General Chamber of Commerce

China General Chamber of Commerce

China General Chamber of Commerce is a national, non-profit, industry-based social organization founded in 1994 by businesses, institutions, social organizations, and individuals involved in the production, distribution, and servicing of commodities.

Currently, it has 13 working bodies and 30 branches; more than 4,500 direct members and more than 80,000 indirect members. The government has entrusted it with the management of 14 companies and institutions, 40 national professional associations, societies, and research groups, and 32 domestic and foreign newspapers and magazines. The Association is affiliated with both the Asia Pacific Federation of Retailers Associations and the International Retail Forum.

It is registered with and managed by the Ministry of Civil Affairs, and is led by the Party Committee of the State-owned Assets Supervision and Administration Commission of the State Council.

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

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