The 4th SIAL in China South · Guangzhou: Setting New Trade Records Through Proven Buyer–Exhibitor Success

Since its debut in South China, SIAL Network has successfully held three consecutive editions in Shenzhen, attracting nearly 4,000 exhibitors from around the world and serving more than 150,000 food and beverage professionals. The event has facilitated intended cooperation worth in excess of USD 20 billion.

The 4th SIAL in China South· Guangzhou (SIAL Guangzhou) will be held from September 3–5, 2026 at the Poly World Trade Center Expo. As a game-changer for South China’s F&B sector, it will not only facilitate the localization of international enterprises but also drive tech and model innovation to boost cross-border trade and break key growth limitations. The exhibition is expected to cover 60,000 square meters, hosting 1,500+ exhibitors and around 65,000 professionals, accelerating the Guangdong–Hong Kong–Macao Greater Bay Area’s development into a world-class F&B trade hub.

Proven Trade Success: Real Business Growth and Global Recognition Achieved by Exhibitors in China South

In 2024, Springbank Honey from New Zealand made its first appearance in South China at SIAL Shenzhen. Its high-quality Manuka Honey attracted a steady stream of buyers, resulting in more than 20 business orders during the show. The company has also participated in SlAL Paris and plans to exhibit again at SlAL in China.

In 2025, Malaysian exhibitor Camaria Global Sdn. Bhd. participated in a SIAL event in South China for the first time and made the global debut of its new product, the Golden Durian Puff Ball, during the exhibition. The results exceeded expectations: the new product not only won the SIAL Innovation Bronze Award but also attracted both Chinese and international buyers, securing multiple business leads on site.

“The recognition from the SIAL Innovation Awards has not only enhanced our brand’s international visibility but also attracted more high-quality buyers to engage with us. During the exhibition, D’Lapezz successfully established several business partnerships. This honor marks an important milestone in our company’s growth, and we sincerely thank SIAL International Food Exhibition for providing us with a platform to step onto the global stage.”

—Camaria Global Sdn. Bhd., Malaysia

 “This is our third time participating in SIAL Shenzhen. SIAL is indeed an outstanding exhibition brand. We have two key objectives: first, to enhance our brand awareness in the Chinese market; and second, to connect with potential importers, distributors, and buyers while gaining deeper market insights. The visitors here are of very high quality and extremely professional.”

—Chin Huay Public Co., Ltd. Stated

Deepening Presence in South China — Connecting the Greater Bay Area and Serving as a Bridge to Southeast Asia

As the core engine of the Guangdong–Hong Kong–Macao Greater Bay Area, Guangzhou is not only one of China’s largest food production and consumption markets but also a vital hub connecting Southeast Asia and countries along the Belt and Road Initiative. As a leading province in China’s food industry, Guangdong ranks among the top nationwide in the production and consumption of import agriculture products, seasonings, bakery products, beverages, and prepared foods. It also holds the highest number of bakery enterprises and dessert shops in the country.

These solid industrial foundations provide SIAL·Guangzhou with abundant supply chain resources and a strong consumer market base. SIAL·Guangzhou is expected to generate a significant multiplier effect, fostering a new model of cross-border industrial collaboration “from overseas farms to Chinese tables.”

Tailored Matching Services for Exhibitors and Global Top Buyers, Driving Efficient, Comfortable Sourcing

The core value of SIAL in China lies in its efficient business matchmaking. Over the past 26 years, through services such as Match Me, the exhibition has facilitated hundreds of thousands of business meetings and generated trade intentions worth billions of RMB, demonstrating its strong role in empowering the food and beverage industry.

In addition to engaging leading buyers from South China, prominent Southeast Asian buyers—including Thailand’s CP ALL Group and major Indonesian food and beverage retailers—have continued to participate in the show, creating a fast track for exhibitors to access the 600-million-strong Southeast Asian market.

As a global launchpad for innovative food and beverage products, SIAL has successfully introduced trending items such as Thai coconut water, South African ice plant, and Mexican tequila into the Chinese market. Thousands of new products are expected to debut at SIAL in China.

SIAL in China South·Guangzhou's Competitions & Activities: Spotlight F&B Innovation & Industry Trends

The exhibition will also host a series of exciting competitions and events, create new consumer experiences, lead F&B consumption trends, and help exhibitors seize abundant business opportunities both domestically and internationally.

The exhibition will also feature a series of exciting competitions and events, creating innovative consumption scenarios and leading new trends in the food and beverage sector. These activities will help exhibitors connect with vast business opportunities both domestically and internationally, achieving lasting growth and broader market success.

Innovation Driven by Global DNA — Enabling Brands to Integrate into the Global Value Chain and Thrive in Asia's Dynamic Food Ecosystem

Over the past 26 years in China, SIAL has established strategic footholds in East and South China, forming a global marketing network that spans Paris, Montreal, New Delhi, Shanghai, and Shenzhen. By 2025, SIAL in China has served over 55,000 exhibitors from 75 countries and regions and 1.5 million professionals from 125 countries and regions.

From Paris to Shanghai, and from Shenzhen to Guangzhou, SIAL’s global expansion has continuously resonated with the rise of China’s food industry. Leveraging Comexposium’s international resources and local operational expertise, SIAL in China South·Guangzhou will uphold the brand’s DNA of internationalization, innovation, trade, and professionalism, introducing globally recognized IPs such as the SIAL Innovation Awards.

In 2026, this grand event will once again leverage Guangzhou’s openness and the Greater Bay Area’s innovation ecosystem, using trade as its axis and innovation as its wings, to continue the story of SIAL in China South.