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International Drink in Catering Forum

International Drink Conference

The catering industry is gradually recovering in 2023, statistics show that as of October 2023, China's catering industry has generated 4,190 billion yuan in revenue. But as store closures abound, growing amid fierce competition has become a daunting challenge. Many catering businesses are now transitioning to a compound business model that incorporates dining in, food delivery, retail and group buying to build their competitiveness. The overall growth rate of the tea beverage industry has slowed down and has entered an era of competition based on strength. Product innovation, quality upgrading, marketing optimization, digital transformation, overseas expansion, etc. have become methods for brands to create new growth curves. As the third most important channel for beverage sales, catering enterprises have created a model that combines catering and drinks to enrich their service and consumer experience and find new revenue streams.

International Drink in Catering Forum  Agenda
10:00-12:30, 29th May 2024, Shanghai New International Expo Centre N3A118
09:30 Registration
10:00

Opening Remark by the Organizer

Anna LI

Managing Director of Comexposium-Sial Exhibition Co., Ltd., CEO of SIAL in China

10:10

The Blockchain Application in Food Safety & Brand Protection 

Fan ZHANG

Director of Supply Chain Division, NSF China

10:35

The Application of Yeast in Healthy Aging

Jie WANG

Food Application Center Manager of Biospringer

11:00

New Applications of New Material in Bakery Products

Haibo CHU

Technical Manager of WACKER China

11:25

New Alcohol-free Healthy Drinks

Carl ZHUANG

Technical Sales Manager/China, Yakima Chief Hops

11:50

China’s Craft Beer Market Development Trends

Qing LI

Founder and President of UrBrew (China) Brewing Co. Ltd.

Contact

General

Tel:+86 (10) 8572 8347

Tickets

Tel:+86 (10) 8572 8347

Sponsor

Tel:+86 17512524190

Asia's Largest Food and Beverage Trade Fair

5,000+ Exhibitors From   70+ Countries & Regions
350,000 Exhibits   10 Forums   9 Events & Competitions

Onsite Tickets Will Be Priced At USD30