International Drink Conference

International Drink Conference

International Drink Conference

In recent years, the beverage industry in China has been booming, new brands have entered the industry year over year, and the competition is fierce. How to stand out in the fierce competition has become a problem for everyone in the beverage industry. With the upgrading of the consumption structure and the emergence of Generation Z, consumer needs have gradually shifted from previous "Eat Enough, Eat Well" to paying more attention to the functionality and convenience of beverages, which has also become a driving force for enterprise product innovation, quality upgrade, and marketing optimization. And it has also made the beverage industry gradually aware of the importance of digital transformation.

International Drink Conference - 2022.12.7 Afternoon Session Agenda
13:00 Registration
13:30

The Consumption Trend and Brand Operation in the New Consumption Era

Jiachuan DING

Managing Director of BCG, Global Partner, Head of BCG Consumer Products Innovation in Asia Pacific

13:55

The Development Status and Trends of New Style Tea

Lianyue XIA

Chairman of the Committee of Casual Dining and Beverage, China Cuisine Association

14:25

Innovation and Differentiated Products Creation

Li TAN

Co-founder of Ningji

14:50

High-Quality Soy Milk Creates a New Hit for Healthy Catering

Xin HUANG

Co-founder of Joyoung Soy Milk

15:15

In-depth Application of Digitization Fuels Enterprises Efficiency Upgrade

Yiben ZHANG

IT Director of CFB Group

15:40

Transformation of Fresh Fruit Tea

Xinliang LIU

PR Director of Auntea Jenny

16:05

Tea Drink Differentiation Creation in Northwest China

Ying CHANG

Co-founder of Fang Ha

16:30

How to Maintain an Advantage in the Highly Competitive Coffee Industry

Xianju DING

Vice President of Enjoy Sun International Holding Group

Contact

Cooperation: Ina ZHAO

Tel: 86-10-8572 8347

Sponsorship: Kyle YANG

Phone: 86-17512524190