In recent years, China catering industry is developing in amazing paces, with its scale ranking second in the world, and its huge development potential has been widely expected among stakeholders. However, the Covid-19 has been sweeping the world with a huge impact on the catering industry. Relevant data show that in 2021, more than 1 million catering-related restaurants and shops were closed, including nearly 400,000 fast-food restaurants, nearly 350,000 milk tea stores, and nearly 100,000 hot pot restaurants. In this context, catering restaurants are not only facing the risk of bankruptcy, but also bearing high costs such as rent, food ingredients, and labor costs. On the other hand, the emergence of the Covid-19 has also stimulated the business model transformation. Many catering restaurants choose to go online by expanding the sales channels through Take-out platforms, WeChat applet, group purchases, and build own platforms to attract consumers to their offline restaurants. Some catering restaurants are no longer stuck on a single product and choose to conduct a multi-category strategy, focusing on the development of new products to meet consumers' dining needs at different times and consumption scenarios.
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