China Catering Forum

China Catering Forum

China Catering Forum

In recent years, China catering industry is developing in amazing paces, with its scale ranking second in the world, and its huge development potential has been widely expected among stakeholders. However, the Covid-19 has been sweeping the world with a huge impact on the catering industry. Relevant data show that in 2021, more than 1 million catering-related restaurants and shops were closed, including nearly 400,000 fast-food restaurants, nearly 350,000 milk tea stores, and nearly 100,000 hot pot restaurants. In this context, catering restaurants are not only facing the risk of bankruptcy, but also bearing high costs such as rent, food ingredients, and labor costs. On the other hand, the emergence of the Covid-19 has also stimulated the business model transformation. Many catering restaurants choose to go online by expanding the sales channels through Take-out platforms, WeChat applet, group purchases, and build own platforms to attract consumers to their offline restaurants. Some catering restaurants are no longer stuck on a single product and choose to conduct a multi-category strategy, focusing on the development of new products to meet consumers' dining needs at different times and consumption scenarios.

China Catering Forum - 2022.12.8 Morning Session Agenda
09:30 Registration
10:00

How can Time-honored Restaurants Reinvention in a Highly Competitive Market?

Lianghe ZHANG

Executive Chef of Yuan Lai

10:20

How can Chain Restaurants Avoid Problems Keep on?

Xiaodong WANG

Founder of Zhang Gui De Dian

10:40

How to Create a Unique Marketing Approach for Brands

Minxi LIN

Founder & CEO of Starland Group

11:00

Can Take-out Service Help Catering Restaurants Survive the "Cold Winter"?

Sheng QIANG

Head of Public Affairs (Marketing, Government, Media) of Nanjing Dahui Group (Nanjing Impressions)

11:20

How Chinese Restaurants Get the "Password" to Michelin

Yongjun WENG

Founder and Chairman of Yong Fu

11:40

How to Build a Catering Supply Chain System? How will the Supply Chain Affect the Brand?

 

Panelists:

Jiahao ZHOU

Chairman of Pu Jiang Hui

Xiang ZHU

General Manager of Dong Ping Chao & Pu Zhi Xing, Sanrion Group

Qingru YANG

Founder of Yi Dao, Senior Tea Art Specialist, Member of Council of Shanghai Restaurants Association

Huadong DENG

Owner-Principal of Nan Xing Yuan

Fei YU

Founder of Dao Dao Xian

Contact

Cooperation: Ina ZHAO

Tel: 86-10-8572 8347

Sponsorship: Kyle YANG

Phone: 86-17512524190