Prefabricated Food Forum

Prefabricated Food Forum

Global New Retail Summit

With the growth of China economic level and the increase of per capita income level, consumer demand and structure change from price-oriented to value-oriented. Driven by new consumption trends, prefabricated food has gradually been extended from the B-end Market to C-end Market, and gradually becoming a new trend in the retail industry. Food and catering enterprises are flocking to this industry with a market potential of three trillion yuan. The leading prefabricated food enterprise has not appeared, products are not differentiated, and profitability is not optimized yet. How to create a differentiated prefabricated food product? How to follow up on the trend of Kitchen industrialization? How to reduce costs and increase efficiency?

Prefabricated Food Forum - 2022.12.8 Agenda
9:30 Registration

Rebuilding the Supply and Marketing Cooperative, Reshaping the Pattern of New Retail

Xiangzhi KONG

Member of the Board of Supervisors of China Supply and Marketing Cooperative; Professor of School of Agricultural Economics and Rural Development, Renmin University of China


2022 China Prefabricated Food Industry Review and Trend Outlook


CEO and Chief Analyst of iiMedia Research


Development of Japanese Prefabricated Food and Future Outlook

Yoshiyuki MIKAMI

Counsellor of Economic Section, Embassy of Japan


Layout the New Retail Channels by Taking the Advantage of C-end

Shengcheng WANG

General Manager of JD Retail Fresh Food Platform Business Department


Case Study: Luckin Coffee Membership Precision Marketing


Consultant for Luckin Coffee


Lunch Break


Insight Consumer Behavior and Analyze New Trends in Food Consumption


Managing Director of iResearch Group - iResearch Capital, President of iResearch Investment Research Institute


Take Advantages of Channels and Strengthen Innovation of Aquatic Prefabricated Products

Chunyan LI

Vice President of Guolian Aquatic Group


Optimize the Supply System and Create a Unique Fresh Food Ecosystem for Convenience Stores

Hansome YE

Fresh Food Division Chief of C-Store Chain Limited Shanghai


Deepening Customer Recognition Through Brand Innovation

Chao MA

Chief Representative of The One Club Asia Office, Founder of Innokids


Will Hot Pot Achieve Breakthroughs through Prefabricated Food?

Jingbo WANG

Head of Shuhai Innovation Center, Head of R&D Platform of Shuhai Innovation Alliance


Digital Content Marketing Drives Growth in the Food Retail Industry

Rara ZHU

Tezign - Director of the FMCG Industry


Definite Strategic Positioning and Promote Brand Long-term Development

Qiang SHI

Founder of Da Ban Ma Consulting


Development Trend Insight and Marketing Strategy Sharing of Prefabricated Fast Food

Guangpu ZHANG

Head of FMCG Fast Food Industry, RED


Cooperation: Ina ZHAO

Tel: 86-10-8572 8347

Sponsorship: Kyle YANG

Phone: 86-17512524190