Behind the disappearance of the “three yuan beverage” is an industry transformation caused by complex supply and demand dynamics
In November of 2023, the news that Master Kong Ice Tea had increased in price soared to the top of hot search lists. Subsequently, the topic of the “gradual disappearance of three yuan beverages” repeatedly trended on popular Chinese news and social media sites. Consumers had suddenly noticed that in the convenience stores and small supermarkets that they often visited, the number of beverages priced below three yuan seemed to be dwindling.
