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Over 191 New Products Launching at SIAL Shenzhen to Boost the Holiday Economy

2024.07.31

Over 736 exhibitors will launch innovative food and beverage products at SIAL Shenzhen 2024, aiming to capitalize on the holiday-rich second half of the year. Featuring over 191 new SKUs in categories like snacks, beverages, and ready-to-eat meals, the event will attract professionals from around the world. With products debuting from global pavilions and a focus on the Greater Bay Area, SIAL Shenzhen is poised to be a premier platform for food and beverage trade from September 2-4.

 

As of July 25, 2024, over 736 exhibitors have confirmed their participation in SIAL Shenzhen, set to launch a variety of new products catering to the holiday-rich second half of the year. Exhibitors are increasingly uploading their new products to SIAL Shenzhen’s online marketplace, targeting South China and Southeast Asia with a focus on the broader Asian market.

 

Photo source: SIAL Shenzhen online marketplace

 

More Innovative Food and Beverage Products on the Horizon

 

Currently, 191 SKUs of new products have been registered through SIAL Shenzhen’s online marketplace. Most of these products fall into categories like snacks, sweets, beverages and alcohol, tea drinks, ready-to-eat meals, and convenience foods. As a cosmopolitan hub in China’s Greater Bay Area with the largest port for food imports and exports, Shenzhen is poised to serve as an exceptional platform for global food and beverage trade.

 

Showcasing Global Innovation: SIAL INNOVATION

 

SIAL INNOVATION events in SIAL Shanghai, SIAL Canada, and FDM by SIAL have each unveiled the Top 10 winners dedicated to global food innovation. These winners showcase advancements in food sustainability, packaging, organic tracking technology, and green initiatives. This world champion tour will highlight these cutting-edge products, stimulating the food business for manufacturers and buyers alike in Southeast Asia.

 

Photo source: SIAL Shanghai & SIAL Canada SIAL INNOVATION

 

Debut Products Among 100,000 Exhibits Spotlight Business in South China

 

Over the past 24 years, products like Mexican avocados, South African ice plants, and Spanish jams have successfully entered the Asian market via SIAL, becoming popular health-focused foods. This year, SIAL Shenzhen will feature products such as coconut water from the Thailand Pavilion, fresh and frozen durian from the Malaysian Pavilion, wine and honey from Chile, and bakery products from South China, including Hong Kong, more international and regional products will be presented. These offerings are sure to attract Asian audiences and food enthusiasts with their original and exotic flavors.

 

SIAL Shenzhen 2024 will showcase over 100,000 products from 1,500 exhibitors representing 43 countries and regions from September 2-4.

 

For organizing trade delegations and VIP services, please contact topbuyer@sialchina.cn

 

Buyers interested in purchasing new products can pre-register at http://systemcdn.sialchina.cn/api/links?id=1643

 

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

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