SIAL Guangzhou 2026 attracted 66,517 trade professionals, with over €1.3 Billion in prospective deals

GUANGZHOU, CHINA - The 4th edition of SIAL Guangzhou successfully concluded on 5 September 2026, further reinforcing Guangzhou’s position as a strategic gateway connecting China’s food and beverage market with the wider Asian region.

Bringing together more than 1,500 exhibitors from 50 countries and regions and showcasing over 100,000 F&B products, the three-day exhibition attracted 66,517 trade professionals and facilitated 5,883 matchmaking sessions. As a premier international trade platform in South China, SIAL Guangzhou generated over €1.3 billion (approx. RMB 10 billion) in prospective deals, highlighting the scale of business opportunities generated at the show and across the Greater Bay Area and beyond.

66,517 professional visitors connected in Guangzhou

The commercial value of a trade show is ultimately measured by the calibre of its buyers and the business generated. SIAL Guangzhou 2026 attracted buyers from 32 provincial-level administrative regions and 449 cities across China, with strong participation from key retail and distribution channels in South China and the Greater Bay Area.

International buyer participation rose sharply, with procurement teams from Southeast Asia, Europe, the Americas, the Middle East, Australia, and beyond. Many delegations were led by senior decision-makers, including C-level executives and procurement directors with direct purchasing authority.

Leading retailers and distributors, including China Resources Vanguard, AEON South China, Freshippo, JD.com, Pupu Supermarket, Meiyijia, and Angliss, attended the show alongside sourcing delegations from 72 national industry associations across 48 cities and 35 major wholesale markets. These buyers represented channels spanning major supermarket chains, community fresh-food retail, restaurant chains, institutional catering, discount retail, and livestream e-commerce.

Bridging China and Asia: Connecting international buyers with new sourcing opportunities

SIAL Guangzhou further strengthened its role in connecting China with regional and international markets. Procurement teams attended from across Southeast Asia, East Asia, the Middle East, the Americas, and beyond.

Key buyer delegations included Thailand’s CPF Group, Indonesia’s Eramas Agri International, the Philippines’ Damon International, Singapore’s Culina, Vietnam’s Ganh Hao Seafood Restaurant, and Vietnam’s Annam Group. Their participation brought international sourcing demand directly to the show floor, creating new opportunities for cross-border business and market expansion.

Selected On-Site Business Results: Deals in Action

SIAL Guangzhou 2026 generated a range of commercial outcomes across the show floor, from major project agreements and onsite orders to new international sourcing partnerships, including diverse categories:

• Zhangye Delegation: Signed 25 project agreements with a prospective value exceeding €83 million (RMB 638 million).
• Zhaotian Ecological Agriculture: Secured €5.2 million (RMB 40 million) in orders on Day 1.
• Nihewan: Secured preliminary cooperation agreements with buyers from the Philippines, Mongolia, Singapore, and Hong Kong SAR, with an initial prospective value of €210,000 (RMB 1.6 million).
• Thai Buyer Delegation & Codex: Secured a long-term procurement agreement, alongside plans for sample testing and trial shipments of Fujian pork jerky and other specialty meats.
• Vietnamese Foodservice Delegation: Entered sourcing agreements with Guizhou suppliers for sour-soup seasonings, Rosa roxburghii beverages, and preserved eggs.
• Dutch Buyers: Reached a preliminary agreement with Leiqia Instant Noodles for an initial shipment of 10 shipping containers.

5,883 Matchmaking Sessions: Turning Connections into Business

SIAL Guangzhou expanded its Match Me business matchmaking service, connecting buyers and exhibitors through pre-show matching, on-site meetings, and post-show follow-up.

Alongside dedicated meeting rooms and category-focused matchmaking sessions, the SIAL ELITE HOUR International Buyers Club brought selected VIP buyers together for networking and business discussions. Face-to-face meetings enabled exhibitors and buyers to review samples, discuss production capacity, and negotiate commercial terms onsite.

Innovation, Experiences, and Emerging Trends

Beyond business and sourcing, SIAL Guangzhou also put the spotlight on product innovation and emerging F&B trends. Signature events, including SIAL Innovation, SIAL in China Awards, SIAL CUP Barista Challenge, The 13th SIAL Chic & Tea Contest, SIAL La Noodle Map, SIAL Snacking Awards, and SIAL Coffee & Tea Market, showcased new products, ideas, and trends shaping the F&B industry.

Shanghai + Guangzhou: SIAL in China looks ahead to 2027

In 2027, SIAL will continue its dual-city strategy in Shanghai and Guangzhou, connecting international and Chinese F&B businesses with key markets and distribution channels across China and beyond

SIAL Shanghai (May 18–20, 2027): Strategically positioned in the East China, SIAL Shanghai will continue to connect global F&B brands with importers and distribution channels across China and Asia, offering a comprehensive platform for sourcing and business development. For more information, please visit SIAL Shanghai.  

SIAL Guangzhou (Sept 5–7, 2027): SIAL Guangzhou will continue to connect Chinese brands with domestic and international markets, while providing global F&B companies with access to buyers and distribution networks across South China, the Greater Bay Area and ASEAN. Visit SIAL Guangzhou for more information, or check out our Live Photo Gallery.