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10.32 Million Sqm and Counting: Shenzhen's MICE Revolution Unveiled! Two Sharp Reasons why SIAL Network Chooses Shenzhen

2024.01.31

Shenzhen, China – Shenzhen, a dynamic city in the heart of the Greater Bay Area, is taking center stage in the international Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Boasting a vast 10.32 million square meters of exhibition space and a strategic location, Shenzhen has become a beacon for global events. The bustling city continues to capture attention, with the upcoming SIAL Shenzhen 2024 poised to be a highlight on the international calendar.

SIAL Shenzhen 2023 Triumph in Facts and Figures:

Deputy Director of the Commerce Bureau of Shenzhen Municipality Zhou Mingwu commented, “The successful inaugural SIAL Shenzhen 2023 is a model example for building Shenzhen into an International MICE City.”

SIAL Shenzhen 2023, an international platform fostering collaboration between domestic and foreign trade, made a significant impact on the city's MICE landscape. Supported by the city government's favorable policies and business-friendly environment, the event witnessed substantial success stories:

- Hubei Pavilion secured orders of RMB 10 million in three days.

- Jilin Pavilion signed orders for agricultural products worth RMB 6 million in three days.

- Inner Mongolia Pavilion's meat companies inked orders for USD 1 million in a single day.

- Guangdong Pavilion's pre-made food companies sealed orders for USD 1.5 million in three days.

- Shaanxi apple companies received full preorders for 2024.

With over 1,200 exhibitors from 33 countries and regions, SIAL Shenzhen 2023 exemplified quality, innovation, and regional characteristics across the entire food and beverage industry chain. The event's strategic marketing approach positively impacted the F&B market in the Greater Bay Area and Southeast Asia.

Why Shenzhen?

In 2023, Shenzhen hosted a remarkable 195 exhibitions across its major venues, totaling an impressive 10.32 million square meters—a staggering 237% increase from the previous year. Recognized as the 2nd most competitive MICE city in mainland China, Shenzhen's popularity can be attributed to its geographic advantages, robust industrial potential, and thriving market vitality.

Shenzhen: Gateway to the World Class Greater Bay Area

Positioned at the center of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen enjoys unparalleled geographical advantages and an efficient logistics system. In the first 11 months of 2023, the city's imports and exports totaled RMB 3.51 trillion, ranking it second in mainland China. Shenzhen's strong links with ASEAN and RCEP members make it a key player in the Southeast Asian market.

Synergy Between International MICE Industry and Shenzhen:

Recognizing the MICE industry's role as an economic barometer, Shenzhen has strategically developed its MICE sector, capitalizing on favorable geographical positioning. The city's Various Measures on Building an International MICE City and subsequent Implementation Rules have created an environment conducive to hosting high-end exhibitions and fostering overseas market development.

Early Bird Special for SIAL Shenzhen 2024:

SIAL Shenzhen 2024, set to take place from September 2nd to 4th at the Shenzhen Convention and Exhibition Center, promises to be a groundbreaking event. The 60,000 square meter exhibition area is set to attract over 1,500 exhibitors from 43 countries and regions and 67,000 professional visitors. Government departments and business associations from Yunnan, Guangxi, Zhejiang, and more will participate through various Pavilions. Early bird booth reservations until February 29, 2024, offer exclusive benefits, including MatchMe (matchmaking service), media exposure, and social media promotion.

Stay connected with SIAL in China:

For more information about SIAL Shanghai and SIAL Shenzhen, follow SIAL in China on LinkedIn. Don't miss this opportunity to be part of the vibrant growth in South China, Southeast Asia, and countries within RCEP, ASEAN, and Belt and Road. SIAL looks forward to shaping the future of the global food and beverage industry.

Join us at SIAL Shenzhen 2024 and make your mark on the world stage!

Asia's Largest Food and Beverage Trade Fair

5,000+ Exhibitors From   70+ Countries & Regions
350,000 Exhibits   10 Forums   9 Events & Competitions

Onsite Tickets Will Be Priced At USD30