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Rutie NI

General Manager of Xiamen Anjoy & Mr. Frozen Supply Chain Co., Ltd.

Xiamen Anjoy & Mr. Frozen Supply Chain Co., Ltd. ("Mr. Frozen"), established in 2020  and headquartered in Xiamen, is a wholly owned subsidiary of the listed company Anjoy Food Group Co., Ltd. Mr. Frozen takes "making delicious food easier" as its mission, "food for the people" as its business philosophy, and "all-channel, all-region, differentiated large single product" as its principle. Relying on its understanding of the ingredients industry, quality control and market mastery, the company integrates hundreds of upstream ingredients enterprises, accelerates the industrial distribution of pre-made dishes, and strives to become the leader of and synonymous with the Chinese pre-made dishes industry. The company's marketing channels include dealers, supermarkets, special passes, e-commerce, etc. It has set up more than 30 liaison offices across China and formed a nationwide sales network based on Anjoy production and warehousing base and a strong logistics system. And now it has more than 600 distributors covering the whole country, and has long-term cooperation with supermarkets such as Yonghui Superstores, RT-Mart and Walmart, as well as new retail e-commerce platforms such as Meituan, FastDonkey and Missfresh. At present, the company has launched the following quality products: finished dish series such as pickled fish, boiled beef, tempura fish and tempura shrimp; hotel dish series including black pepper beef short-ribs, hand-held pork backbone and beef tenderloin with oyster sauce; seasoned meat series like black fish fillet, balsa fish fillet and oyster sauce meat fillet; ingredients of hot pot such as tripe, cow throat and duck intestine.

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