Promoting sports drinks: Debunk the myths and boost your communications strategy
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products.
Time：2021/03/31Tag：
Cereal Partners Worldwide talks breakfast renovation: 'Innovation can be less, rather than more'
The joint venture between Nestlé and General Mills is taking a ‘dual strategy’ approach to cereal renovation that is ‘both reductionist and increasing’...
Time：2021/03/30Tag：Food and agriculture industries play pivotal role in the greater economy By Jay Sjerven
The study estimated the number of jobs in food and agriculture-related industries, the wages and benefits paid to their employees, and the value their production...
Time：2021/03/29Tag：Sugar reduction: more than just a number
Replacing sugar with alternative ingredients may not be new, but it remains a driving force in product development.
Time：2021/03/26Tag：'Cachaça is far more than the Caipirinha!’
For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer:...
Time：2021/03/19Tag：The sparkling water category is still in its infancy,' says Nixie Sparkling Water founder
The sparkling water category may seem crowded with products made by CPG giants and offerings from smaller, independently-owned brands...
Time：2021/03/18Tag：Unilever looks to fat alternatives in quest to hit €1bn plant-based sales target
The FMCG giant recently tasked start-ups to find solutions that promise to improve the taste, texture, sustainability and affordability of plant-based meat and dairy alternatives.
Time：2021/03/17Tag：Digital will keep drinks flowing in 2021
Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
Time：2021/03/16Tag：
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