With the continuous improvement of health awareness, consumers are more and more inclined to choose healthy and natural drinks. Under this trend, sugar-free tea drinks and Chinese health water have become the new darlings of the market. Experts at the Beverage Exhibition delved into the reasons behind this phenomenon and how these healthy drinks meet the needs of modern consumers.

Sugar-free tea drinks: The perfect combination of health and taste

Market performance

In the hot summer, sugar-free tea drinks with their fresh taste and healthy labels quickly occupied the beverage cabinets of major supermarkets and convenience stores. From the data of the retail data monitoring agency Instant Win, the share of sugar-free ready-to-drink tea in the ready-to-drink tea increased from 16% in January 2022 to 32% in December 2023, and the market share of the overall beverage also increased from 1% to 5%, showing strong growth momentum.

Consumer preference

Young consumers prefer sugar-free tea drinks, not only because they do not contain sugar, but also because they usually contain the aroma and taste of natural tea, satisfying the dual pursuit of health and taste. There are a wide variety of sugar-free tea beverages on the market, from traditional green and black tea to innovative flavors such as jasmine oolong and orange peel oolong, providing consumers with a wealth of choices.

Chinese health water: the fusion of tradition and modernity

Market trend

Chinese health water, with its unique traditional formula and health effects, is becoming a new choice for young consumers. According to the "Summer water Consumption Observation" released by Jingdong Consumption and Industrial Development Research Institute, the sales volume of Chinese health water such as Job's tears water, yam water and longan water increased significantly year-on-year, reflecting consumers' recognition of the traditional health concept.

Health concept

The popularity of Chinese health water is not only because of its health effects, but also because they represent a "new Chinese health" lifestyle. These drinks usually contain red beans, Job's tears, longan, tangerine peel, red dates, wolfberry and other traditional ingredients, these ingredients not only have edible value, but also have certain medicinal value, to meet the consumer's demand for health, health, natural.

Innovation and challenge

Product innovation

As the market continues to expand, more and more brands are launching innovative products to meet the diversified needs of consumers for healthy drinks. For example, some brands are starting to try to combine tea with fruits, herbs, etc., to create new flavor experiences. At the same time, there are also brands innovating in packaging and marketing to attract the attention of young consumers.

Market challenge

Although the market for sugar-free tea drinks and Chinese health water is promising, it also faces some challenges. How to maintain the freshness of the product, how to improve consumer awareness of the product, how to stand out in the fierce market competition, are all issues that the brand needs to consider. The popularity of sugar-free tea drinks and Chinese health water is a reflection of consumers' pursuit of a healthy lifestyle. As the market continues to develop, we have reason to believe that these healthy drinks will continue to lead the new trend of the market in the future.

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Source: Big health drink formula research and development experts

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