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Healthy Food Exhibition|Why is the functional food market exploding?

2024.10.22

With the deepening of the concept of great health and the acceleration of the aging process of population, scientific, accurate and diversified nutritional needs are becoming the mainstream of consumption. Functional food has attracted the attention of many consumers at the Healthy Food Exhibition, and in the context of constantly upgrading consumption, consumers' choice of functional food has greatly promoted the development of the functional food market.

 

What are the projected growth trends of the functional foods market during the coming years?

 

The predicted growth trends of the functional food market in the coming years show positive development prospects according to several data, specifically:

 

1. Market scale growth: It is estimated that by 2024, China's functional food market scale will reach 231.1 billion yuan, with a year-on-year growth of 5.19%. In addition, the functional food industry will continue to grow during 2024-2030.

 

2. Product segmentation and high-tech production: The future development trend of functional food includes further refinement of products, the third generation of functional food will become the mainstream, and high-tech production will be adopted.

 

3. Market Demand and Supply Forecast: Several reports have made a detailed forecast analysis of the market supply and demand in the functional food industry, showing that both the supply and demand sides of the market are constantly growing.

 

4. Market competition pattern: The competition pattern of functional food market is also changing, and the operating status and market competition situation of key enterprises are also analyzed in detail in the report.

 

 

Which factors most influence consumer choice and preference for functional foods?

 

Consumers' choice and preference for functional food is affected by many factors, mainly including the following aspects:

 

1. Nutrition and Health Demand: With the increasing consumer demand for nutrition and health, the functional food market is also growing rapidly. Consumers are increasingly inclined to choose food products that can provide specific nutritional health functions to meet their health needs.

 

2. Product composition and scientific verification: Functional food must meet the standards of non-toxic, harmless and nutritional requirements, and its function must be clear, specific and scientifically verified. These factors directly affect consumer trust and choice of products.

 

Diversified market demand: Consumers have increasingly diversified demand for functional foods, including foods with added essential nutrients such as amino acids, proteins and vitamins. This diversified market demand has driven the development of functional and fortified foods.

 

 

What types of functional foods are most popular in China and why?

 

In China, the most popular types of functional food mainly include protein powder, probiotics and vitamins, among others. These products are favored by consumers for their functions such as boosting immunity, aiding digestion, weight loss, and beauty.

 

In addition, functional foods for gastrointestinal health are also very popular, because gastrointestinal health is closely related to the overall health of the human body, and consumers pay the highest attention to gastrointestinal health. Functional foods related to immune health have also seen a significant increase in demand in the post-pandemic era, becoming hot products in the market.

 

Although oral beauty food is not directly related to health, the popularity of such products is also high due to consumers' pursuit of beauty. According to the China Business Industry Research Institute, oral beauty products are the fastest growing category in functional food.

 

In general, when choosing functional foods, Chinese consumers mainly consider their health benefits and taste experience.

 

If you want to know more about the food industry, please visit the SIAL Shanghai website for more information.

 

Source: Food Biotechnology & Great Health

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