头图

Insights to China’s Cheese Market

2023.12.13

Witness the cheese revolution sweeping China’s major cities! Cheese Penetration Rates soar to 38.0% in key metropolises like Beijing, Shanghai, Guangzhou, and Shenzhen, with provincial capitals close behind at 30.6%. It’s time for a strategic market takeover in this urban landscape.

 

Innovate & Tailor Solutions!

 

Experience pioneering cheese innovations tailored for specific demographics - from children to young females - integrating unique functionalities that cater to taste and health-centric needs. Our commitment to innovation meets consumer demands head-on.

 

Future-Forward Vision!

 

Projected to surpass 100 billion CNY by 2035, the Chinese cheese market remains lucrative despite lower growth rates. Fueled by dairy upgrades and amplified cheese content, it’s an attractive realm of opportunity.

 

Global Integration, Local Innovation!

 

Gain access to European, North American, and Australian cheeses through imports, local networks, or joint ventures. Leverage global synergy to diversify products and pioneer innovation.

 

 

Milkground,China’s leading Cheese brand: A Case Study in Innovation 妙可蓝多

 

Milkground, under Mengniu, continues its focused approach on the cheese business, despite recent fluctuations. In the first three quarters, its Miaoke Landuo Cheese business accounted for 78.77% of the company’s main revenue, marking a strategic move within the evolving dairy landscape.

 

Strategic Outlook of Milkground (sourcing from the media coverage):

 

Despite short-term market fluctuations, Milkground maintains its first-mover advantage, committed to monitoring market changes and seizing recovery opportunities. Cheese remains a pivotal trend in China’s dairy consumption upgrade strategy.

 

 

SIAL Meetime Impact:

 

Successfully hosted in Shanghai, attracting 30+ F&B professionals, the event showcased Milkground’s innovative cheese bases and technological advancements in intelligent cheese production. Workshop aims to share insightful market trends and uncover future potentials for these attendees.

 

Find us Via LinkedIn:https://www.linkedin.com/company/sialchina/

Or Scan the QR code to connect with us

Asia's Largest Food and Beverage Trade Fair

5,000+ Exhibitors From   70+ Countries & Regions
350,000 Exhibits   10 Forums   9 Events & Competitions

Onsite Tickets Will Be Priced At USD30