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SIAL Shanghai 2024|Consumption Upgrade to Promote Seasoning Industry Overall Development

2024.02.28

SIAL Shanghai 2024 found that in recent years, the domestic consumer demand for healthy, natural, additive-free seasonings continues to increase, and has become a major trend in the seasoning industry. China Deputy secretary-general of the Seasoning Association distributor branch Zhang Ji pointed out that the reason behind this trend is mainly that the seasoning industry is faced with the double pressure of product homogenization and consumption upgrading. In the case of product homogenization, consumers are already familiar with the basic types of various condiments, so how to highlight the characteristics of products has become the key. Healthy elements, such as zero-additive and low-salt, can make consumers feel the difference of the products. In addition, consumers' rising consumption levels, increased awareness of consumption, and emphasis on quality of life have also prompted their interest in healthy concepts. The healthy trend of condiments is a long-term benefit for enterprises. Through the adjustment of product structure, not only can they cope with the pressure of price increases, but they can also give greater value to the product to obtain the recognition of consumers. Seasoning companies that can adjust layout according to the healthy trend in advance are expected to stand out in the competition.

Emerging business models such as community retailing, group purchasing and e-commerce live streaming have brought new development opportunities for the seasoning industry. The development of e-commerce platforms has had a significant impact on the sales model of China's seasoning industry, with the most significant impact being on traditional offline channels. In the next decade, the distribution channel will remain the main channel of the seasoning industry. Seasoning companies are generally building their own new channel and platforms to form a diversified system based on the original channels to reach end users and consumer groups more efficiently. Multi-channel strategy helps enterprises to better meet consumer demand and enhance market competitiveness.

Going ahead, SIAL Shanghai 2024 believes that China's seasoning industry will maintain overall stable growth. Demand for seasonings from industrial users will grow rapidly, especially in the areas of instant foods, frozen foods, snack foods and prepared foods. The use of condiments by household users will grow steadily, while restaurant users may experience fluctuations but will still grow overall. A salient feature is that the compound roasted vegetable ingredients industry will see more new entrants. With the growth of young consumers and the increased demand for compound roasted vegetables, it is expected that more emerging brands or enterprises will enter the industry in the future. Compound roasted vegetables industry and the integration of the Internet consumption pattern, has the potential to change the possibility.

In terms of Chinese seasoning enterprises going overseas, SIAL Shanghai 2024 maintains that with the growing influence of China in the global market, famous brands such as Haitian, Lao Gan Ma, Li Jinji, Zhujiangqiao, Rice Sweeper, Ming Yang, and so on, are gradually emerging in the international market, showing a strong development trend, and in the future, more famous Chinese seasoning brands will emerge and play a more important role in the global arena.

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