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SIAL China|Semi-finished Products Become the New Choice of New Year's Eve Dinner for Small Families

2024.03.12

SIAL China found that as the Spring Festival of the Year of Dragon is approaching, the booking of dine-in New Year's Eve dinners in Shanghai's major well-established restaurants is coming to an end, but the collection of take-away New Year's Eve dinners is just entering a climax. Small families with less members are the main buyers of affordable take-out New Year's Eve dinners.

With the semi-finished New Year's Eve dinner production technology improved, now each restaurant's signature dishes, local specialties, as well as traditional New Year's Eve dishes are included in the package, as well as a variety of poon choi, cold dishes cooked food, snacks, seafood and other gift boxes. The choices are dazzling. You can simply buy a whole set, or you can pick your own set.

Buying ready-made New Year's Eve dinner from restaurants can save you a lot of trouble. You don’t have to book the seat but can enjoy the meal in cozy home. And there is no need of transport, traveling back and forth. You don’t even have to go into the kitchen. The food is already ready.

In terms of choice of price range, consumers tend to choose affordable home-cooked meal sets. But even if the price is not high, the catalog is long enough to let people pick: family New Year's Eve dinner sets, cold dishes cooked food gift boxes, fine cooked food gift boxes, frozen snacks gift boxes and so on. Whether it is a whole set, or cold dishes, hot dishes, dim sum, ponzu, seafood steak and other individual categories, each manufacturer has launched a special gift box for consumers to combine on their own as needed.

On e-commerce platforms, a number of old flagship store semi-finished New Year's Eve dinner is quite popular, many links are marked with the words "inventory is tight, spot goods can be instantly delivered". The sales volume ranges from a few hundred to more than a few thousand. Overall, the more affordable, the more popular.

Now take-out New Year's Eve dinner is so diverse, that their use has been more than just a New Year's Eve dinner on New Year's Eve. In the period before and after the year, consumers will also buy a variety of different packages to eat in the entire Spring Festival stalls.

At the same time the hot take-out New Year's Eve dinner sets on the market today gets cheaper, they are also of better value for money.

According to the Shanghai Catering and Cooking Industry Association, in the 220 semi-finished New Year's Eve dinner takeaway packages launched by 28 members of the catering enterprises, 65% of the semi-finished packages are priced at less than 500 yuan, which can satisfy the consumption needs of a family of three; 30% of the semi-finished packages are priced at 500 yuan to 3,000 yuan, which can satisfy the consumption needs of 8-10 people; and only 5% of the semi-finished packages cost more than 3,000 yuan.

As SIAL China has observed, dine-in New Year's Eve dinner is hard to book, so many catering enterprises with kitchen processing capacity turn their eyes to those who have New Year's Eve dinner at home, so that the public can instantly enjoy at home to the hotel level New Year's Eve dinner meal. Now the catering enterprises have scaled up competition on the new track of take-out New Year's Eve dinner.

 

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