Consumers at the Health Food Exhibition have long been interested in foods that help relieve stress, anxiety and sleep problems, and this is also a priority for people of all countries. Young consumers are particularly concerned about diet and nutrition and want to get health benefits from their food. As the "rules" of nutrition change and the state of demand evolves, new business opportunities emerge. According to a New consumer study from New Nutrition Business, about 21 percent of Americans say the food they eat improves their mood and mental health. Young people in particular are more interested in foods that improve mood and spirits, with 30 percent of Americans aged 25-34 showing an interest, compared to just 12 percent of those over 65.

Development potential of probiotics

Probiotics are one of the ingredients that can be exploited in depth. The relationship between the gut and the brain has been widely concerned by everyone, and probiotics are also considered to be representatives of health. So many dairy brands now talk about probiotics, digestive health, and immunity that these benefits are no longer uniquely appealing. So adding products that are good for mood and spirit, in addition to those that aid digestion, will be a way for more probiotic brands to start broadening their appeal.

Mushrooms become mainstream

The growing variety of mushrooms looks set to play an important role in building emotional and psychological markets. One example is ericium cylindricum, a unique-looking fungus that has a long history of use in traditional Chinese medicine and is valued for its ability to help people adapt to stress.

Hyperlinks to common foods

For consumers, functional foods are closely linked to ordinary foods in terms of enhancing emotional and mental health. Take advantage of the natural functional components of food to study the effects on cognitive health. Chocolate is a good ingredient for functional foods, partly because consumers already see it as a pleasurable food, and partly because chocolate can be varied to mask the particular taste of any particular ingredient.

Boosting metabolism is good for your health

Most consumers at the health food exhibition know little about the term "metabolic health," but one thing is clear: consumers don't want to be overweight or diagnosed with diabetes. Over the past 10 years, there has been a growing body of research on the link between metabolic health and various psychiatric disorders. This field, known as metabolic psychiatry or nutritional psychiatry, treats mental health conditions, at least in part, as metabolic conditions, much like diabetes or obesity. The concept of nutritional interventions to improve the state of the brain is not new. The ketogenic diet is not a recent dietary pattern. It was created in the 1920s as a medical diet for people with epilepsy. Adherence to the ketogenic diet can reduce the incidence of seizures by 85%. To this day, it is still prescribed in medicine.

Collagen, protein and amino acids

Consumers' desire for "products that work for me" makes them open to innovation. Bovine collagen is a highly nutritious protein that benefits skin, hair and nail health, and the concept is gaining acceptance among women of all ages, as well as for younger women who describe their diet as plant-based. Functional foods containing collagen have become a necessity for many people.

China is the world's largest functional food consumer market and has been continuously upgraded in recent years, which has promoted the rapid development of the functional food industry. China's functional food market will reach 285.7 billion yuan by 2025.

At present, the dietary structure of Chinese residents has undergone great changes, "affluenza" and senile diseases have increased, the pace of life in developed areas is fast, the work pressure is large, people pay more and more attention to the health function of food. Therefore, Chinese consumers will increase their demand for functional food, which will further promote the growth of the functional food market.

If you want to learn more about the food industry, please visit the Health Food Exhibition website to learn more.

Source: Jilin Green Food Engineering Research Institute

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