Recently, the Global Dairy Industry Conference, which attracts the attention of the global dairy industry, was held in London, U.K. In this world-class industry event, the "High Calcium Soft Milk" of Three Little Cows was awarded the 2024 WDIA World Dairy Innovation Gold Award. This means that "Soft Milk", as a banner of Chinese dairy innovation, has boldly ascended to the world stage, which also highlights the rising strength and growing discourse of the Chinese dairy industry.

Looking around the world, consumers' demand for dairy functionalization is becoming more and more urgent, which is also a key inflection point for China's dairy industry to realize overtaking, and the birth of "soft milk" is precisely the innovative masterpiece of Three Calf based on the physique of the Chinese people and the new trend of the global dairy industry. Nowadays, "Soft Milk" with the original intention of "taking care of Chinese stomach" is providing innovative solutions for 660 million lactose intolerant people in China, practicing the noble mission of "Making Chinese milk for Chinese stomach! It is practicing the noble mission of "For the Chinese stomach, make Chinese milk!" and demonstrating the power of China's dairy industry to the world!

The First "Double Gold" Milk: New Quality Productivity Embraces Global Dairy Industry Changes

At present, the change of China's dairy industry is deepening, opportunities and challenges co-exist, so accelerate the development of new quality productivity of the dairy industry has become a strategic choice for dairy enterprises to enhance the new competitive advantage and lead the industry. The underlying gene of the new quality productivity is technological innovation, which is rooted in market trends and realized in the needs of the Chinese people, and the needs of the "lactose intolerant" people are more urgent. According to the data, China's lactose intolerant people accounted for 47% of the total population of 660 million, accounting for one tenth of the global population. Under the immediate need for milk, Chinese people are in urgent need of a glass of "warm and soft stomach" milk, at the same time, about 900 million people have the problem of insufficient calcium intake, which is precisely the birth of the opportunity of the "high-calcium soft milk" of the three calves, customized for the stomach of the Chinese people, and become an innovative solution for the 660 million lactose intolerant people and the 900 million people who do not have enough calcium intake.

With a high sense of social responsibility, warmth and depth of emotional touch, innovative R & D concepts, and high-quality nutrition, three Little Cows has been highly recognized by consumers, and has become the "light of the country" in the world's attention! At the recent World Dairy Congress, "High Calcium Soft Milk" of Three Little Cows won the Best Innovative Dairy Product Gold Award. The World Dairy Congress is the world's premier forum for the dairy industry, guiding the future trends of the dairy industry, and the award for "High Calcium Soft Milk" undoubtedly demonstrates the technical strength and innovative achievements of China's dairy industry to colleagues in the global dairy industry. In addition, in April this year, Three Little Cows "High Calcium Soft Milk" also won the Gold Medal of the World Food Quality Assessment Conference, which is known as the "Nobel Prize of the food industry", which is undoubtedly another affirmation of the high quality and leading position of Three Little Cows, Three Little Cows High Calcium Soft Milk has also become the first brand to win the world's first double Gold Medal of the star products. The brand has also become the first star product of the brand to win the world-class double gold award. If you want to know more about food industry, please pay attention to Sial Shenzhen 2024.