Market opportunities for fermented drinks

With people's pursuit of a healthy lifestyle, the beverage market is also showing a diversification trend. Among many drinks, fermented drinks are gradually favored by consumers at Beverage Expo with their unique taste and rich nutritional value. Fermented beverage is a kind of beverage with rich flavor and various functions, which is processed by fermentation technology. In China, fermented drinks have a long history. Traditional fermented drinks such as yogurt, tempeh, rice wine, etc., are not only loved by people, but also rich in probiotics, vitamins and other nutrients, which are beneficial to human health.

Types and characteristics of fermented drinks

1. Yogurt: Yogurt is made from fresh milk, adding lactic acid bacteria for fermentation. Yogurt taste moderate sweet and sour, rich in probiotics, help digestion and absorption, while improving immunity, prevention of cardiovascular disease and other effects.

2. Tempeh: Tempeh is made of soybean as raw material through fermentation, cooking, pressing and other processes. Tempeh is rich in protein, vitamins and minerals, and has a unique flavor of soy sauce and umami, which helps to improve appetite and promote digestion.

3. Rice wine: Rice wine is made from glutinous rice and fermented with koji. Rice wine is rich in amino acids and vitamins. It nourishes the body and promotes blood circulation.

4. Fruit wine: Fruit wine is made of fresh fruit as raw materials, through fermentation, filtration, clarification and other processes. Fruit wine taste mellow, fruity, rich in antioxidants, help to beauty and prevent aging.

5.Tea wine: tea wine is the combination of tea and wine, after fermentation, aging. Tea wine has a unique flavor of tea and wine, rich in tea polyphenols and other antioxidant substances, has antioxidant, blood pressure and other effects.

The market prospects of fermented drinks

With the increasing demand of consumers for healthy drinks, the market of fermented drinks is promising. On the one hand, the unique taste and rich nutritional value of fermented drinks attract a large number of consumers; On the other hand, the Chinese government's emphasis on food safety and health industry has also provided a strong guarantee for the development of the fermented beverage market. In this context, enterprises should seize market opportunities and continuously improve the quality of fermented drinks and research and development innovation capabilities to meet the diversified and personalized needs of consumers.

The healthy development of fermented drinks

In order to ensure the quality and safety of fermented drinks, enterprises should strictly control the selection of raw materials, fermentation technology, warehousing and logistics in the production process. At the same time, the government should also strengthen the supervision of the fermented beverage market, increase the investigation and punishment of illegal acts, and ensure that consumers can enjoy safe and healthy fermented drinks.

In addition, enterprises should also increase research and development efforts to innovate fermented beverage tastes and packaging forms to meet market demand. At the same time, strengthen brand publicity through online and offline channels to enhance consumers' awareness and acceptance of fermented drinks.

In short, fermented drinks, as the perfect combination of traditional technology and healthy life, are gradually becoming the new darling of the beverage market. In the future development, enterprises should give full play to the advantages of fermented drinks, constantly improve product quality and innovation ability, in order to meet the growing demand of consumers, and contribute to the development of China's health drinks market.

If you would like to learn more about the food industry, please visit the SIAL Shenzhen (South China) website for more information.

Source: Big health drink formula research and development experts

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