In recent years, vegetable juice represented by tomato, carrot and kale in the Chinese market has gradually been sought after by many participants at Beverage Expo. On the one hand, vegetables generally have lower sugar content and higher fiber content than fruits, which can better meet the health needs of contemporary consumers; On the other hand, vegetable juice has the characteristics of easy to carry, drink and store, which can provide more convenient nutritional supplement methods and choices for busy workers.

The advantages of vegetable juice

Fresh vegetables have very high nutritional value and are the main source of vitamins, minerals, dietary fiber and phytochemicals, so the vegetable juice extracted from them is also very nutritious and safe without side effects. Drinking vegetable juice can effectively maintain human health, improve immunity, and inhibit various diseases such as obesity, diabetes, hypertension, hyperlipidemia and so on.

Carrot juice

Carrot juice can improve people's appetite and immunity, to reduce ulcer symptoms, relieve conjunctivitis, protect the visual system is helpful, for lactating mothers, drink more carrot juice, can secrete higher quality milk.

Tomato juice

Tomato juice is rich in citric acid and malic acid, which is conducive to the body's metabolism, and can also promote the production of gastric juice, so that the digestion of greasy food is strengthened. Vitamin P also protects blood vessels and prevents high blood pressure.

Complex vegetable juice

Celery juice taste fragrant, can increase appetite, has a certain auxiliary therapeutic effect for patients with hypertension, but also as a diuretic and laxative agent, has a certain small fruit for patients with constipation.

Cucumber juice, with diuretic, strong heart and blood vessels, regulate blood pressure, prevent myocardial overstrain and atherosclerosis, enhance memory, prevent gum damage and periodontal disease, prevent hair loss and nail splitting and other effects.

Cabbage juice, for promoting the recovery of hematopoietic function, anti-sclerosis and prevent sugar into fat, prevent serum cholesterol deposition, etc., has a good effect, at the same time, but also help to enhance the bactericidal ability of white blood cells in the human body and resist the toxicity of heavy metals to the body.

The health properties of vegetable juice are not in doubt and are well established among consumers. However, its weak taste, lack of flavor coordination, scene education and other pain points are still problems that the brand needs to solve. For vegetable juice, how to jump out of the juice track, clarify its own health value, develop more subdivided products, launch a richer product category, and extend and penetrate more application scenarios is the key to vegetable juice "table" to "beverage" and obtain considerable development.

If you would like to learn more about the food industry, please visit the SIAL Shenzhen (South China) website for more information.

Source: Big health drink formula research and development experts

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