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Food Expo| Without research and development support, how can functional children's food stand?

2024.09.30

In recent years, children's food brands because of the participation of capital, the frequency of brand financing is accelerating, the layout of product innovation is increasing, and the children's food industry has also begun to diversify, such as functional products, nutritional products, no added products, etc. At the Shanghai Food Expo, experts analyzed the current situation of functional children's food development.

 

Functionality exists in every category

 

At present, after 80, 90, and even after 00 parents' consumption concept has changed, according to the data show that the more concerned factors of consumers are simple ingredients without adding, accounting for 71.8%, followed by the nutritional value of the product accounted for 67.3%, it can be seen that many parents are now more concerned about the nutrition of the product, functionality.

 

 

The enforcement standards are common food standards

 

At present, functional children's food products are still mostly concepts, the market threshold is not high, functional complementary foods are mostly just the implementation of complementary food standards, and there is not much difference between most functional children's food and ordinary children's food products, which may only be slightly different in the addition of nutritional elements in the products. In the current auxiliary snack market, product innovation and technology research and development innovation are the key to the brand to maintain lasting competitiveness, and also the key to winning the battle of the market and consumers' minds.

 

The effect is uncertain

 

Although the current market potential of children's food is huge, it is not easy to meet the different needs of parents and children. For children, the enjoyment of the senses is a more important factor, and for parents, they are more concerned about the nutritional value and product quality of the products their children eat, because the children have different physiological characteristics in different periods of growth and development, so the nutritional needs are different.

 

 

Without the support of research and development, it is not convincing

 

In the functional children's food market, it is rare to see product publicity pages with research and development publicity, most functional children's food in addition to promoting the nutritional elements added to the product, and the efficacy of its nutritional elements, there are many products to promote the homology of medicine and food, and the transparency of the production factory. Most products do not advertise functional certification, or brand research and development certification.

 

Development space can be dug deep

 

With the continuous implementation of the concept of healthy China, people are paying more and more attention to physical health, and the market demand for functional food is constantly increasing. At present, in the children's food market, there is still a functional children's food track, but because the children's food market is still in the initial stage of development, especially functional children's products, it has been noticed by enterprises in the past two years and gradually there are brands on its layout, so with the major brands for nutrition, health guidance, its product market can be mined space is still relatively large.

 

 

Although consumers have begun to pay attention to functional children's food, but the understanding of these products may need to be further improved, the children's food market to strengthen the investment in research and development of functional children's food, to provide effective evidence for its functionality, while helping consumers to form an objective understanding, in order to promote the further growth of the functional children's food market.

 

If you would like to learn more about the food industry, please visit the SIAL Shanghai website for more information.

 

Source: EBH Mother and Baby Times

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