Tmall data shows that premade baking has experienced explosive growth, with the growth rate of premade baking 3.6 times that of baking raw materials and 6.8 times that of finished baking. Experts at the Shanghai Food Expo pointed out that with the growing demand for baking, baked goods also showed a trend of diversified development. Consumers who may have remained in the choice of butter, yeast and other basic materials have now begun to buy prefabricated baked products, and the emergence of prefabricated baked products also reflects the diversification and upgrading trend of the baking market.

Rise - the industry continues to grow in size

Prefabricated baking, also known as frozen baking, is a kind of baked food that is produced and processed and stored in frozen form with grease, flour, sugar, cream and fruit products as raw materials. Frozen baked goods can be divided into frozen baked products and frozen baked semi-finished products. Frozen baking semi-finished products can be obtained after simple waking and baking processes after thawing; Frozen baked products can be eaten directly after thawing.

In recent years, the market size of the prefabricated baking industry is constantly expanding, and data from market research institutions show that the market size of prefabricated baking is expected to reach 1.2 trillion yuan in 2025. Industry insiders said that prefabricated baked goods meet the "+ baking" consumption scene, which is conducive to helping manufacturers develop new consumption channels. The main rising factors are as follows:

First, the rise of home baking has driven demand for prepared baked goods among young consumers.

Second, in recent years, the development trend of "catering + baking", "tea + baking" and other forms of business is popular, and the consumption scene is becoming more diversified. Various downstream terminal scenes of catering, such as catering shops, hotel tea breaks, coffee stores and buffets, have also been gradually developed.

Third, the consumer group gradually decreases from the B-end customer group to the C-end customer group. Young and middle-aged people are the main consumer group of baked goods. Customers have formed the habit of buying baked goods every week and are highly sensitive to the brand, which helps to accelerate the expansion of the brand.

Fourth, the rent and labor costs are rising, and the large-scale factory and cold chain distribution promote the development of the industry, providing a huge space for the future development of prefabricated baked goods.

Prefabricated baked goods make the consumption scene diversified, provide new incremental space for the industry, and help reshape the single store model of baking shops. At the same time, products that pay equal attention to health, safety, efficiency and enjoyment are all factors that promote the explosion of prefabricated baking.

Test - Product problem to be solved

For the domestic precast bakery market, there are both opportunities and challenges, mainly focusing on products. For example, the homogenization of products, the gap between products and ready-made products, etc.

Firstly, more and more brands are entering the precast bakery market, and product homogeneity is gradually emerging.

Secondly, prefabricated bakery products face problems such as stability, taste and flavor. Pre-baked products may be frozen for a long time, and how to maintain good condition when used needs to be improved in technology.

Another important point is whether the prebaked products have nutritional, health, quality and other attributes.

Prefabricated baking makes the consumption scene diversified and provides new incremental space for the industry. Although there are continuous challenges, it is under the coexistence of this danger and opportunity that the track outlet becomes more and more precious. Prefabricated baking has also become a hot market, which not only helps baking further into the family, but also facilitates the processing of stores, bringing more diversified choices to consumers and merchants. At present, prefabricated baking in China is still in the development stage, and it is necessary to better meet consumer demand and market expectations from the perspective of products.

If you want to know more about the food industry, please visit the SIAL Shanghai website for more information.

Source: Baked Goods Alliance

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