With the improvement of living standards and health awareness, freeze-dried fruit, as a healthy snack with low calories and easy to carry, has been loved by many consumers at the Shanghai Food Expo and has shown a strong momentum of growth in recent years. Data show that the size of China's freeze-dried fruit market in 2022 is about 1.24 billion yuan, with an output of about 9,548 tons and a demand of about 8,533 tons.

According to the ranking of the top 10 brands of mixed fruit freeze-dried in 2024 by List123.com, brands such as Laifen, Baicaowei and Liangpingpu /BESTORE are among the top 10. Through continuous product innovation and marketing strategies, these brands have met consumers' demand for new tastes, new categories and featured products, thus achieving good sales performance in the market.

In addition, the freeze-dried fruit industry has also been supported by national policies, such as vigorously developing the green food industry as mentioned in the Outline of the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China (2021-2025) and the Vision Goals for 2035, which provides a good policy environment for the development of the freeze-dried fruit industry.

In general, the sales volume of freeze-dried fruit market is on the rise, and freeze-dried fruit products launched by several brands are selling well in the market, with broad market prospects.

Better retain nutrition and taste

Freeze-dried food is the abbreviation of vacuum freeze-dried food, mainly including vegetables, fruits, meat and poultry, aquatic products, convenient food, soup and beverage, seasoning, health food, pet, food industry raw materials and other products.

The quality of freeze-dried food is superior to other drying technology products and can meet consumer demand for seasonal products throughout the year. Freeze-dried food processing technology is complex, generally need to go through 18 processes, in the -38 ℃ environment for 6-8 hours of flash freezing, and then in the freeze-dried warehouse for 20 hours of dehydration and drying, from raw materials to finished products, a total of more than 24 hours. Freeze-dried food meets the consumer demand of green, convenient and nutritious, and it is expected that the freeze-dried food industry will usher in a period of rapid development in the next 10 years.

The retail price of the product is high

From the point of view of terminal retail price, freeze-dried food is expensive and cost-effective. For example, a 54-gram box of freeze-dried yogurt cubes retails for as much as 35 yuan, about the same price as a full carton of regular yogurt; A 45g can of freeze-dried soup porridge retails for 6 yuan, while a 107g bag of Laotan Pickled pepper beef noodles retails for only 2.56 yuan.

At present, in all kinds of freeze-dried food, fruit accounted for about 40%; Vegetables and convenient food accounted for about 20% each; Meat, aquatic products, soup drinks, pet categories also have a larger market demand. In terms of raw material cost, the production of 1 kg of freeze-dried products requires 20-25 kg of green leafy vegetables, 15-18 kg of melon vegetables, 10-15 kg of fruit, 6-8 kg of meat and 18 kg of mushrooms respectively.

Generally, the raw material cost of freeze-dried food accounts for about 60%, the processing cost accounts for about 30%, and the management, tax and other costs account for about 10%. The net profit of freeze-dried food enterprises is mostly 8% -- 10%.

It is reported that in the past five years, the raw material and processing costs of freeze-dried food enterprises have risen by 10%-15% respectively. Due to the increasing market demand, the continuous expansion of production scale of enterprises, the continuous improvement of production technology and production equipment level, the quality of freeze-dried food has been significantly improved and offset the rising cost factors, resulting in the terminal retail price of freeze-dried food basically did not rise.

The market development space is broad

In the past 5 years, China's freeze-dried food industry has developed rapidly. Freeze-dried durian, strawberry and other foods have attracted many consumers, and a large number of diversified and compound freeze-dried food have also emerged, but it still belongs to the emerging food industry.

Current, market of our country freeze - dried food is far not saturated. From 2021-2025, it is expected that the compound annual growth rate of lyophilized food in China will reach 17.7%. In 2023, the market size of lyophilized food in China will reach more than 3 billion yuan, and it is expected that by 2025, the output of lyophilized food in China will reach more than 150,000 tons, and the market size will reach more than 22 billion yuan.

With the upgrading of consumption, in recent years, the freeze-dried food industry is gradually expanding from vegetable and fruit products with simple processing technology but meager profits to compound and high value-added products, such as freeze-dried tremella soup, freeze-dried instant bird's nest and other products. Freeze-dried food adopts the original ecological processing method, which is in line with the development trend of high-quality healthy food. Now it has begun to develop to the functional direction, and more and more freeze-dried health food will emerge in the future.

The rapid development of freeze-dried food industry is closely related to the prevalence of home economy. The young generation of consumers have an increasingly strong demand for fast and convenient eating. Freeze-dried food can be eaten immediately, which meets the dual requirements of young people for convenience and nutrition.

If you want to learn more about the food industry, please visit the SIAL Shanghai website for more information.

Source: Shaanxi Fruit Industry

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