Chinese people's snack experience from single to multiple, from lack to abundance, this change not only reflects social development and economic progress, but also shows the evolution of consumer culture. In this process, Shanghai Food Expo, as an international food industry event, has played an important role, providing a platform for domestic and foreign snack brands to display and exchange.

The main categories of snack food

From the perspective of product development trend, the original food consumption pattern with subsistence as the main body is transforming to the flavor type, nutrition type, enjoyment type and even functional type. Snack food is roughly divided into: biscuits, nuts, fried goods, puffed food, candy, baked goods, meat, poultry and fish.

01Baked food

Baked goods are made with flour, yeast, salt, sugar and water as the basic raw materials, adding an appropriate amount of fat, milk, eggs and other additives through the process of blending, molding and baking. Baked goods can be subdivided into pastries, breads, etc. At present, the main baked goods on the market include bread, cake, pastry, midpoint and other types.

02Confectionery

Candy snack food refers to a kind of food that is mainly composed of sugar. Candy can be subdivided into traditional sugar, gelled sugar, functional sugar and chocolate, the main confectioneries on the market at present include cream candy, fruit drops, chewing gum, mints and so on.

03Cookie

The main raw material of biscuits is wheat flour, and then add sugar, oil, eggs, dairy products and so on. According to the different formula and production process, it can be divided into crisp biscuits, toughness biscuits, soda biscuits, cookies and wafer biscuits and other types.

04Puffed food

Puffed food is a kind of porous and bulky food which is processed by puffing equipment and is made of grains, beans, potatoes and vegetables as raw materials. If it is classified, it can be roughly divided into fried puffing, baking puffing, extrusion and so on.

05Roasted nuts

Nut stir-fry refers to a kind of casual snack made of plant fruits by drying, drying, frying and other processing methods. There are two main categories, one is tree nuts, including almonds, cashews, hazelnuts, walnuts and chestnuts, etc., the second is seeds, including peanuts, sunflower seeds and pumpkin seeds, etc. At present, the tree nuts on the market is a blue ocean, benefiting from the consumption upgrade, walnut, pecan nuts, almonds and macadamia nuts and other high-end nuts have become a new growth point of the entire industry.

06Meat, poultry and fish

Meat, poultry and fish snack food, because of its unique delicious taste and essential nutritional elements of the human body, more and more people love, coupled with its easy to carry and be able to accompany meals, meat, poultry and fish snack has become a necessary leisure food on the journey.

Trends in the snack food industry

01Flavor innovation is an inevitable trend

Taste innovation is crucial, and products that do not meet consumer demand are difficult to succeed, even if the publicity is strong. Companies must keep up with the market and develop new flavors to stay competitive. Consumers have increasingly high requirements for food taste, and snack food enterprises need to deeply understand and segment consumer needs, carry out product innovation, and introduce diverse flavors and personalized packaging.

02Development trend of product packaging

In order to meet the consumption needs of consumers on different occasions, various snack food manufacturers should carry out differentiated segmentation of the target consumers, and design different specifications of product packaging, such as small packaging for personal consumption, large packaging for many people to share, gift packaging for others.

As The Times continue to change, the changes in the snack food industry are also accelerating. From the perspective of the enterprise itself, it is necessary to make good use of its own brand and advantages, constantly enrich its own products, innovate tastes and innovative models, and create leisure food brands. In the future, the crowd of leisure food will be more and more segmented, the products developed for children, white-collar workers, college students, middle-aged and elderly people will also be increasing, and the span of consumer groups will be increasingly large, which also requires major enterprises to identify market opportunities, constantly innovate, and bring real healthy and delicious products to consumers.

If you would like to learn more about the food industry, please visit the SIAL Shanghai website for more information.

Source: Xinchen Communication

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