In 2024, the demand for tomato-flavored products in the market continues to grow. Farmers Orchard 100% Tomato juice in the 20th anniversary of the upgrade return, Uni-President also launched the new NFC100% tomato juice "Love the Sun Tomato", showing the popularity of tomato flavor products among consumers. Tomato category development status shows a huge market potential, China as the world's largest producer and consumer of tomatoes, tomato industry market size is very large, is expected to break the new season output is expected to break the 11 million tons mark.

The growth of the tomato category not only highlights the vitality of the industry, but also reflects consumers' continuous pursuit of healthy eating and taste diversity. At the Shanghai Food Expo, the diversity and innovative application of tomato products will also be the highlight of the display, further promoting the development potential of the tomato category.

With the improvement of consumer awareness, the tomato industry has great market potential

The rapid development of China's tomato industry, production capacity and taste innovation is the main driving force. China is the world's largest producer and consumer of tomatoes, and the market size is huge. The output of processed tomatoes will reach 6.2 million tons in 2022, increase to 8 million tons in 2023, and is expected to exceed 11 million tons in 2024. The growth of the tomato industry shows that consumers are seeking a healthy diet and variety of tastes. Tomatoes are ranked first among the top 10 healthy foods by Time, and contain cardiovascular protective vitamins and minerals, especially lycopene, which has strong antioxidant capacity. Lycopene is recognized by FAO, JECFA and WHO as A Class A nutrient and is widely used in food. Little Red book data shows that the number of page views and notes of tomato-related hot words has increased, involving many fields. China's tomato industry market size of about 18 billion yuan, with the improvement of consumer awareness, tomato products category growth potential.

Small fruits and vegetables break out into large categories, which is also the dual attribute of vegetables and fruits

As a kind of food with both vegetable and fruit properties, tomato is widely used in actual consumption scenarios. Whether it is from traditional western food, soup POTS, or to Chinese simple meals, prepared dishes, beverages, snacks, tea and other fields, "fruit snacks, vegetables and fruits" is becoming a popular trend in the field of fresh food, to meet the needs of consumers for health and taste diversification.

Tomato seasoning

The first tomato condiment that Chinese people came into contact with was probably ketchup from fast food restaurants. Tomato paste is divided into basic type, jam type, chili type and tomato sauce, etc., of which tomato sauce can be eaten directly. China's ketchup market is growing rapidly, with production reaching 1.327 million tons in 2023. Brands such as COFCO Tunhe, Xinjiang Guanong and other optimized products to meet consumer demand. International brands such as Heinz and domestic brands such as Lee Kum Kee and Haitian also develop a variety of tomato condiments.

Tomato drink

Consumers increasingly prefer juices from NFC and HPP processes, which retain the nutrients and flavor of fruits and vegetables. Farmer's Orchard introduces 100% pure tomato juice, which improves the ingredients and process and enhances the tomato flavor. Emerging brand "One Big ™" launched products such as NFC tomato juice and performed well across multiple channels. Brands such as the unified "Love Shang Tomato" have also entered the market. Consumer demand for healthy fruit and vegetable juice is growing, focusing on ingredients, healthy functionality and product diversity.

Tomato snack

Casual tomato snacks are popular in China as consumers seek health and taste variety. Tomato products from hot pot base, fast food expansion to potato chips, biscuits and instant noodles, demand growth. Brands such as Lay's and Copic have launched tomato-flavored products that are popular. Unified "Tomato Emperor" tomato-flavored instant noodles and good shop "sweet cool spicy" chicken feet to meet the needs of young consumers. Tomato-flavored snacks are popular in many categories and constantly innovate to meet the pursuit of delicious health.

Tomato health supplement

Tomato products are popular for their nutritional and health benefits, including vitamin C, low calorie, high fiber, good for weight loss, and the antioxidant lycopene, which reduces the risk of disease and prevents skin aging. Lycopene is widely used in food and health products, such as beverages, food colorants, soft capsules, powders and tablets, and well-known brands are involved in the production.

The trend of high nutritional value products presents both opportunities and challenges

China is an important exporter of tomato paste in the world. The tomato paste produced in Xinjiang enjoys a good reputation in the international market due to its superior natural conditions and high quality. The domestic tomato industry is still in the stage of primary competition, product homogeneity is serious, and the industrial added value is low. Enterprises need to enhance their competitiveness through product innovation, brand building and industrial chain integration. Consumers lack of awareness of tomato products, and need to strengthen communication and education. The tomato industry has great potential and is expected to make breakthroughs in the field of tomato products in the future. The tomato industry is not only agriculture, but also contains high technology, which may leverage a huge market.

If you would like to learn more about the food industry, please visit the SIAL Shanghai website for more information.

Source: FBIF Food & Beverage Innovation

If there is infringement, please contact delete.