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Food Exhibition | Egg Product Enterprises: Breaking Through Challenges, Moving Towards a New Path

2025.01.08

In today's rapidly urbanizing China, the standard of living has significantly improved, and awareness of health and wellness has been growing. Against this backdrop, food safety has gained unprecedented attention. Traditional small-scale egg production workshops, which lack standardization and struggle to control quality, are gradually being phased out. In contrast, large-scale egg product enterprises, leveraging their size and management advantages, have swiftly adjusted their strategies, expanded production, and captured market share.

 

Profit Challenges: The Current Shackles for Egg Enterprises  

 

However, the global economic landscape has become increasingly complex and volatile in recent years, making the path to profitability for egg product enterprises quite challenging. Some companies, in pursuit of profit, have taken misguided approaches such as blindly expanding production capacity, relaxing internal management, and simplifying processing techniques. These actions have led to decreased profits or even losses. The main reasons are twofold: first, market development lacks strategy, relying solely on price wars to compete, which further compresses already limited profit margins. Second, there is an attempt to cut costs by lowering product quality, but consumers are discerning, and quality issues can quickly lead to a loss of market share.

 

Breaking the Deadlock: Reducing Costs, Increasing Capacity, and Ensuring Quality

 

Eggs are fragile, and companies cannot simply rely on increasing production capacity to reduce costs. Reducing the breakage rate of eggs is key to lowering costs, increasing capacity, and ensuring quality. For startups, establishing a robust management system is fundamental to growth. It is essential to develop detailed operational procedures and standards covering all aspects, from raw material procurement to production processing and quality testing. These standards should take into account factors such as market positioning, production processes, and the origin of raw materials to ensure they are practical and feasible.

 

Mature egg enterprises need to focus on both internal and external improvements. Business owners must have an open mindset, examining whether their companies are lagging in technology updates and management models, and actively support the implementation of improvement measures. Employee responsibility is the "guardian angel" of product quality. Companies should strengthen technical training, unify technical standards, and standardize terminology, finished product appearance, internal quality, and other aspects. Workers should produce according to these standards, promptly identifying and addressing issues.

 

Management Upgrade: 5S Management and Equipment Renewal

 

Some established egg enterprises face issues such as messy workshop environments and inefficient production processes. Introducing the 5S management philosophy can help reorganize the workshops, eliminate waste, and create a clean, orderly, and efficient production environment. Additionally, investing in advanced equipment with higher automation levels can further improve production efficiency.

 

Continuous Improvement: Review and Market Alignment

 

Companies should regularly review their operations, comprehensively analyze and summarize their performance, identify issues, and make systematic improvements. Establishing standards and optimizing processes is crucial. Egg production is complex, with numerous challenges, so managers and employees must be adept at spotting problems, especially key issues like reducing breakage rates, and continuously improve. At the same time, companies must keep pace with market demands, exploring the potential of egg products broadly to develop a diverse range of products, and focusing narrowly on energy conservation, efficiency improvements, and quality assurance to achieve sustainable development.

 

According to Food Exhibition, egg product enterprises must continuously innovate and improve to remain competitive in the market. By providing consumers with safe, high-quality, and diverse egg products, they can drive the healthy development of the industry. 

 

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

 

Source: Liu Pidan

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