The aquatic market has entered its busiest sales season of the year during the Spring Festival. To gain a comprehensive understanding of the sales of aquatic products during this period, China Food Exhibition conducted extensive data collection and analysis across multiple e-commerce platforms and offline supermarkets. The survey covered first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as new first-tier cities like Chengdu, Wuhan, Changsha, and Xi'an, and some second-tier cities, ensuring the comprehensiveness and representativeness of the data.

Among the wide variety of aquatic products, five types have stood out during the Spring Festival, becoming the undisputed "top choices."

Shrimp

During the Spring Festival, the sales volume of shrimp has soared, making it a favorite on consumers' dining tables. Among them, black tiger shrimp have gained popularity due to their large size, firm texture, and high content of astaxanthin. The 16-count size (approximately 16 pieces per kilogram) of black tiger shrimp, with a length comparable to that of a palm, is not only visually appealing but also enhances the festive atmosphere. Consumers generally prefer larger-sized shrimp because they offer plumper and more delicious meat, adding a touch of luxury to the New Year's Eve dinner.

Fish Gift Boxes

In the list of gifts for visiting relatives and friends during the Spring Festival, gift boxes containing yellow croaker and hairtail have become popular choices. These gift boxes are moderately priced and beautifully packaged, fitting perfectly with the festive mood. For example, the "Prosperous Year Gift Box" priced at 199 yuan includes two 360-gram large yellow croakers and two bags of original yellow croaker broth. Rich in nutrition and attractively packaged, it is highly favored by consumers. Fish gift boxes are not only rich in protein and unsaturated fatty acids, but their elegant packaging also conveys sincere festival greetings, whether given to elders, relatives, or colleagues.

King Crab

As a representative of high-end aquatic products, king crab has seen a significant increase in sales during the Spring Festival, becoming a star product in the seafood market. With the improvement of people's living standards, king crab is no longer an unattainable luxury and has gradually entered ordinary households. Although the cost price of king crab has risen due to insufficient market supply, its unique taste and premium quality make it a "must-have dish" on the New Year's Eve dinner table, adding a sense of luxury and joy to family gatherings.

Prepared Aquatic Dishes

Prepared dishes such as Buddha Jumps Over the Wall and Eight Delicacies King Crab Seafood Platter have become popular among young people during the Spring Festival, emerging as new choices for the New Year's Eve dinner. These prepared dishes are easy to handle, requiring only simple heating or cooking, making them ideal for kitchen novices and those who pursue convenience. In addition to their convenience, these prepared dishes have also gained consumer recognition in terms of quality, health, and safety, meeting the modern consumers' pursuit of a convenient lifestyle.

High-Quality Daily Seafood

While pursuing quality, consumers are also increasingly focused on cost-effectiveness. During the Spring Festival, high-quality daily seafood such as antibiotic-free live perch and BAP-certified high-quality catfish saw a noticeable increase in sales. These seafood products, known for their freshness and reasonable prices, have been well-received by consumers. When purchasing, consumers carefully select to ensure that the aquatic products are fresh and odorless, so that their families can enjoy the most delicious food.

During the Spring Festival, the aquatic consumption market has shown a trend of diversification. Large-sized aquatic products have become a favorite among consumers, with quality and health being the key focuses. The rise of prepared aquatic dishes reflects the modern consumers' pursuit of a convenient lifestyle. These changes in consumption trends not only reflect the improvement of consumers' living standards and the shift in consumption concepts but also provide new opportunities and challenges for the development of the aquatic industry. In the future, the aquatic market will place greater emphasis on product quality, innovation, and personalized services to meet the increasingly diverse needs of consumers.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source: Private Domain Fish Lovers’ Circle

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