In today's world where healthy consumption has become the mainstream trend, the soda water market is experiencing explosive growth. According to reports obtained by Food and Beverage Exhibition, the Chinese soda water market is projected to reach a scale of 32 billion yuan in 2025, far exceeding the average level of the beverage industry. In this booming market, Yida Soda Water, launched by Jiaozuo Yida Biotechnology Co., Ltd., has stood out and become the focus of the industry.

Since its launch, Yida Soda Water has created a nationwide sales craze with its precise market positioning, diversified channel layout, and youthful consumer targeting, covering more than twenty provinces and cities and collaborating with over a thousand partners. Whether in large supermarkets, convenience stores, or special channels such as campuses, community group purchases, highway service areas, as well as in restaurants and pool halls, Yida Soda Water can be found, becoming a "traffic-generating hit" in the market.

The success of Yida Soda Water is inseparable from its clear positioning, robust quality, and continuous innovation. In terms of product positioning, Yida Soda Water selects high-quality water sources and undergoes strict filtration and inspection processes to achieve true 0 sugar, 0 fat, and 0 calories, meeting consumers' demand for healthy beverages. In terms of market positioning, Yida Soda Water breaks away from the traditional single-audience group of soda water, catering to the needs of consumers of different age groups. In terms of bottle design, it innovatively creates a sharply angled, youthful, and fashionable square bottle with minimalist color matching that highlights quality. In terms of flavor, it offers four varieties—original, jasmine, yuzu, and Longjing tea—using pure natural plant extracts to deliver a naturally fresh aroma, satisfying consumers' pursuit of personalized "fashionable trendy drinks".

In terms of channel positioning, Yida Soda Water focuses on cultivating scene-based consumption by continuously penetrating the scenes where core consumer groups are located, engaging in in-depth communication with consumers, educating the product consumption market, and building consumer loyalty to drive new growth in various channels. In terms of consumer targeting, Yida Soda Water aims at the young consumer group, accurately positioning the target market. By deeply understanding the needs of young consumers and seizing opportunities to conduct various marketing activities, it implants its brand philosophy into the hearts of young consumers, creating spontaneous word-of-mouth spread and continuously enhancing brand awareness and influence to boost terminal sales.

In the face of market competition homogenization and severe industry internal competition, Yida Soda Water is well aware of the importance of collaboration between manufacturers and dealers. To this end, the company has formulated a series of comprehensive support policies and publicity strategies to help dealers break through development bottlenecks and achieve mutually beneficial win-win situations. Yida Soda Water has abandoned the outdated mindset of traditional brands that simply "sell products to dealers" and instead transformed into a "nanny-style deep assistance" model, providing full support and assistance to dealers to ensure smooth product landing and a clearly visible sales system. At the same time, Yida Soda Water also provides comprehensive empowerment support to dealers in terms of brand strength, marketing capability, and policy support, helping them enhance their ability to select profitable products.

Looking ahead to 2025, Yida Soda Water will remain true to its original intention and continue to bring healthier and more delicious beverage choices to consumers. Meanwhile, Yida also looks forward to continuing its close collaboration with numerous dealers, working together to create an even more brilliant future and jointly opening a new chapter in the soda water market.

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Source: Food Industry Brand Expo

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