Recently, Lingshan County's specialty agricultural products have stood out in a series of production-sales matchmaking events held across the country. On June 15, the 2025 Qinzhou Lychee Online Promotion Event and "Lychee Fragrance Drifts to Jinling" Lingshan Lychee E-Commerce Promotion Fair took place in Nanjing, securing agreements worth 52 million yuan. On June 12, the 2025 "Guihao" Lingshan Agricultural Products (Hangzhou) Promotion Conference was successfully held, reaching cooperative intentions totaling 49 million yuan. The success of these events has effectively propelled Lingshan's high-quality agricultural products into broader markets.

As a nationally renowned "Hometown of Lychees in China," Lingshan County ranks first in lychee cultivation in Guangxi and second nationwide. This year, the county's lychee planting area exceeds 420,000 mu, with an estimated output of 190,000 tons, covering more than 330 varieties, including Guiwei and Feizixiao. To address lychee preservation challenges, the county has introduced advanced "Cao's Modified Atmosphere Preservation Technology," extending the shelf life from 3 days to 27 days.

The Nanjing event featured multiple functional zones, including product tasting, business negotiation, and lychee culture exhibition areas. Several enterprises reached cooperative intentions with Lingshan County, covering lychee sales and low-altitude economy collaborations. "We will assist Lingshan in promoting premium lychee varieties such as Xiangli and Guiwei," said Wu Mingdeng, Executive Secretary-General of the Guangxi Chamber of Commerce in Jiangsu Province.

At the Hangzhou promotion conference, Lingshan lychees, buffalo milk, fragrant chicken, and other specialty agricultural products attracted widespread attention. Fresh lychees and deep-processed products gained favor among buyers for their excellent quality, with eight enterprises signing procurement agreements on-site, covering fresh lychees, buffalo milk products, and more.

"Lingshan's specialty agricultural products have significant market potential. We look forward to establishing long-term cooperative relationships and introducing these high-quality products to East China," said Wang Xu, General Manager of Hangzhou Gouzhuang Fruit Wholesale Market.

SIAL Shenzhen has learned about Lingshan's distinctive agricultural products, particularly its lychees and buffalo milk, through industry exchanges. The expo has shown keen interest in the county's innovative "geographical indication + cultural tourism" development model.

With national honors such as "Hometown of Lychees in China" and "Hometown of Buffalo Milk in China," Lingshan County focuses on building six major specialty industrial clusters, including lychees and buffalo milk. Through the innovative "geographical indication + cultural tourism" model, events like the Lychee Cultural Tourism Festival have been held to promote high-quality development across the entire agricultural industry chain.

"Production-sales matchmaking events serve as an important platform for deepening regional agricultural cooperation," said a relevant official from Lingshan County's Agriculture and Rural Affairs Bureau. The county will continue to strengthen cooperation with buyers nationwide, optimize the agricultural product supply chain, and inject new momentum into rural revitalization.

SIAL Shenzhen has been closely following Lingshan's progress in agricultural product branding and market expansion.

If you would like to learn more about the food industry, please visit the SIAL China website for more information.

Source:  Guangxi Daily

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