(Key insights to be showcased at The China Food Expo) 

The recently released 2025 China Dairy Quotient Report reveals a nation increasingly embracing dairy as a fundamental health solution, with "drinking milk benefits health" becoming a widely held consensus. While the overall dairy quotient score reached 67 points this year, marking a slight 0.2-point increase, the standout finding was the impressive 72.6-point score among new-generation parents, who demonstrate both high engagement and exceptionally high standards in their dairy consumption choices. 

Precision Nutrition Takes Center Stage 

Consumer demand for dairy products is evolving toward remarkable specificity and situational application, with distinct preferences emerging across different age groups. Key purchasing drivers now include high-quality milk sources, nutritional composition, organic certification, "low-sugar, low-fat, zero-additive" formulations, and robust product traceability systems. 

Four Defining Consumption Trends 

1.  Immunity Priority: Enhanced immune function has become a primary concern, particularly among Gen Z consumers who show strong preference for products fortified with specialized components like lactoferrin. 

2.  Relaxation Consumption: Dairy-based beverages like milk tea have evolved into important vehicles for social connection and personal indulgence, reflecting a growing "relaxation economy." 

3.  Quality-value Focus: Consumers are looking beyond price tags to deeply examine production sources and manufacturing processes, demonstrating seemingly limitless pursuit of superior quality. 

4.  Situational Purchasing: Lightweight, immediate, and context-aware consumption patterns are gaining prominence, aligning with demands for convenience and personalization in fast-paced lifestyles. 

Gen Z: The Vanguard of Dairy Innovation 

Scoring 68.8 points in the dairy quotient assessment, Gen Z continues to lead dairy consumption trends. Their behavior scores surpass the general population by 4.6 points, with 38.1% meeting daily dairy intake recommendations. This demographic shows remarkable openness to functional dairy products and innovative dairy-containing foods, positioning them as active advocates for tech-enhanced nutrition. 

Technical Innovation in Product Formulation 

The movement toward precision nutrition is driving significant advancements in product development. New mother nutrition products now incorporate low GI formulations while maintaining immune-support advantages through added lactoferpin, addressing both nutritional needs and weight management concerns for contemporary mothers. 

Future Frontiers: Adult Nutrition and Personalized Solutions 

The adult nutrition segment represents the next frontier for dairy innovation, with clear strategic focus emerging around core family decision-makers—particularly women and mothers. Future development will leverage superior milk source advantages to create specialized products including protein supplements and active nutritional formulations, exploring new possibilities in personalized adult nutrition. 

The Road Ahead: Technology-Enabled Dairy Evolution 

The fundamental equation of "one cup of good milk" is being redefined through technological advancement. The integration of full supply chain transparency and targeted nutritional science promises to deliver optimized nutrition across all life stages, from early development through adulthood. 

These transformative insights into China's evolving dairy landscape will be featured at the upcoming The China Food Expo, where industry leaders will explore how technology and consumer trends are converging to create the next generation of dairy and nutritional solutions.

Source: cfsn.cn

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