SIAL China trade show has been recognized as one of top three global food exhibitions and an annual world food and beverage professional meeting place covering the full industry chain. After 22 years of exploration and cultivation in the Chinese market, SIAL China will launch the first SIAL China South at the Shenzhen World Exhibition & Convention Center on October 28–30, 2021. This is SIAL China's first step in its journey to enable new upgrades in the Chinese market, and it is also the tenth leg of the SIAL Global Food Show Series.

The 22nd SIAL China recently concluded at the Shanghai Pudong New International Expo Center. The three-day show attracted 146,994 professionals from all over the world, and more than 4,500 exhibitors put more than 300,000 products on display across the 180,000 square meters of exhibition space.

Since entering the Chinese market in 2000, SIAL China has seen a nearly 1,300% increase in the number of exhibitors and close to a 1,000% increase in visitors. “After establishing SIAL China as the No. 1 international Food & beverage event in China and more globally in Asia, we are now ready to launch more events and develop some regional platforms to get closer to the local markets!” said Nicolas Trentesaux, the CEO of SIAL Global Network,” China is such a big booming market, and it is worth offering more opportunities for Producers & Visitors to come and develop business to meet consumer demand. Local appetite for new products is huge and we are looking forward to act as the go between.”

Below are some of the latest figures from a post-show survey:

1. Overall satisfaction — exhibitors 97.82%; visitors 92%.

2. Exhibitors’ regions of interest — East China >50%; South China, North China, and Central China >30%; All China 28.35%.

3. Interested in attending SIAL China South — exhibitors 76.95%; visitors 92.50%.

The latest sales figures of international exhibition space also showed the appeal of the SIAL China brand. Up to now, countries that have confirmed participation include the United States, France, Russia, Denmark, New Zealand, Fiji, Japan and South Korea. The actual sales rate of the international exhibition area has exceeded 70%. "It's been made clear many times over that we are capable of holding safe and successful exhibitions in China," said Elaine Chia, the CEO of Comexposium Asia Pacific, "With an excellent local team and international exhibition experience, France Comexposium Group is confident that the successful model of SIAL China in Shanghai can be duplicated in Shenzhen." 

As a world-renowned convention and exhibition organizer, Comexposium Group is rooted in Europe and deeply involved in the global food market. Its SIAL series of international food and beverage exhibitions are held every year in Shanghai, Paris, Montreal, Toronto, Abu Dhabi, New Delhi, Jakarta and other cities around the world. SIAL China South is the tenth leg of SIAL's global food and beverage series exhibitions and expects to host an exhibition space of 60,000 square meters and to attract 1,300 exhibitors and more than 65,000 professional visitors from around the world.

About SIAL China South

SIAL China South will take place at the Shenzhen World Exhibition & Convention Center  during 28-30 October, 2021. With an exhibition area of 60,000 sqm, SIAL China South expects to attract 1,300 exhibitors and over 65,000 professionals from around the world. Five major industry summits and exciting events will be held in parallel with the trade show. SIAL China South is one of the ten leading food and beverage exhibitions in the SIAL network by Comexposium, the organizer of SIAL Paris. The trade show is set to facilitate the flow of information, business and trade in the food market between the South China region and the world.

For more information, please visit SIAL China's official website at www.SIALChina.com