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Savoring the Future: Recap of China's Ready-to-Eat Culinary Trends in 2024

2024.01.16

The Chinese Ready-to-Eat Market 

 

 

Precision Marketing in a Billion-Dollar Realm:

 

The ready-to-eat market, now surpassing billions, commands attention with precision marketing strategies. Brands like Wang Xiaolu exemplify how targeted approaches increase consumer loyalty, creating a favorable landscape for brands.

 

Continuous Innovation in a Modern Industry:

 

The ready-to-eat industry stands as a testament to continuous development and innovation. It adapts to changing consumer preferences, introducing the new doctrine of "3R" - Ready to Cook, Ready to Heat, Ready to Eat.

 

 

Success Unveiled: Vertical Track, Ultimate Products, Timely Marketing:

 

The new law for success in the ready-to-eat realm revolves around a vertically aligned track, crafting ultimate products, and executing well-timed marketing. This trifecta has become the cornerstone for achieving excellence.

 

Tradition Meets Innovation:

 

Traditional ready-to-eat, exemplified by the instant noodle industry, undergoes continuous upgrades. Innovations such as simmering soup for ten hours, freeze-drying technology, and enhanced textures showcase the industry's commitment to providing a satisfying experience.

 

 

Consumer Demographics:

 

Primarily consumed by individuals aged 20-40, with a focus around 30, ready-to-eat products find their niche in office settings, providing a convenient solution for professionals unable to cook during work hours.

 

Driving Forces Behind the Craze

 

Demand on the Rise:

 

The sustained rise in popularity is fueled by increasing demand, driven by the trend of staying at home. Consumers seek improved taste, leading to a surge in the popularity of ready-to-cook options.

 

Supply Chain Advancements:

 

China's rapidly advancing food supply chain plays a pivotal role in the industry's growth. High levels of technology in ready-to-cook and ready-to-heat categories ensure taste restoration and cost-effectiveness.

 

New Trends in the Ready-to-Eat Industry

 

Quality, Affordability, Differentiation, Health:

 

The industry is witnessing new trends, emphasizing higher quality at suitable prices, a focus on diverse flavors, and a heightened concern for health.

 

Tagline:

 

The continuously innovative Chinese ready-to-eat food industry is experiencing sustained development. With a consumption scale exceeding a hundred billion, consumer preferences are evolving, and the new era of ready-to-eat consumption includes 3R: Ready to Cook, Ready to Heat, Ready to Eat. The new law of success in the ready-to-eat product industry: Focus on vertical tracks + Craft ultimate products + Well-tailored promotional marketing. Amid the trend of the stay-at-home economy, ready-to-eat products are highly favored by individuals aged 20 to 40. Trends in the ready-to-eat food industry: High quality, cost-effectiveness, differentiated flavors, and a focus on health.

 

A boost for your business and unparalleled exposure

 

SIAL Global Food Industry Summit

*Highlighted Forums for Ready-To-Eat Professionals

SIAL Talks – Manufacturers (Shanghai only)

 Global New Retail Forum (Both Shanghai and Shenzhen)

 

Event Highlights for Dairy Sector

*Highlighted Events for Ready-To-Eat Exhibitors

Snacking Awards (Both Shanghai and Shenzhen)

 Rolling Dice Market (Shanghai only)

 

Find us on LinkedIn: SIAL in China

 

Asia's Largest Food and Beverage Trade Fair

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350,000 Exhibits   10 Forums   9 Events & Competitions

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