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How China's Sweet Tooth Beckons International Brands?

2024.01.09

Chinese Sweets Market: An Overview of Unmatched Potential

 

In recent years, China has witnessed a transformative shift in its sweets consumption landscape. As people's living standards soar, the demand for new functional sweets is rapidly expanding, presenting an exciting growth trajectory in the industry. Compared with the products of traditional sweets, the realm of new functional sweets showcases substantial growth opportunities.

 

 

Key Consumption Scenes and Upstream Industry Development

 

The top 5 sweets consumption scenarios in China unveil exciting prospects for leisure snacking, family hospitality, treats for children, festival gift-giving, and business hospitality. This aligns with the steady development of upstream industries, especially in sugar materials, additives, and processing equipment, providing a robust foundation for the sweets industry.

 

Trends Shaping the Future: A Paradigm Shift in Consumer Preferences

 

The industry is witnessing a significant shift towards low-sugar and sugar-free sweets, mirroring the evolving consumer demands for healthier options. Moreover, the demand for natural ingredients and functional sweets is on the rise, paving the way for innovative opportunities for manufacturers.

 

 

Future Projections and Recommendations

 

Looking ahead, the Chinese sweets market is anticipated to expand exponentially, surpassing 4.8 trillion CNY by 2025. Embracing trends centered around healthy nutrition, personalized customization, environmental consciousness, and flavor innovation will be pivotal for success in this dynamic market.

 

Join the Journey at SIAL ADV

 

As the Chinese sweets market charts a monumental growth trajectory, SIAL Shanghai and SIAL Shenzhen invite global players to be at the forefront of this sweet revolution. By anticipating changing consumption habits and aligning with trend recommendations, brands can position themselves strategically to capture the hearts and taste buds of Chinese consumers.

 

 

A boost for your business and unparalleled exposure

 

l SIAL GLOBAL FOOD INDUSTRY SUMMIT

*Highlighted Forums for SWEETS Professionals

 Import Food Forum (Both Shanghai and Shenzhen)

SIAL Talks – Manufacturers (Shanghai only)

Global New Retail Forum (Both Shanghai and Shenzhen)

 New Health Food Forum (Shanghai only)

 

l Event Highlights for Dairy Sector

*Highlighted Events for SWEETS Exhibitors

Snacking Awards (Both Shanghai and Shenzhen)

Rolling Dice Market (Shanghai only)

 

For further details, please contact:

[Daniel.tian@sialchina.cn]

Find us on LinkedIn: SIAL in China

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