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SIAL Shenzhen 2025: South Asia’s Premier Food & Beverage Sourcing Event Returns This September

2025.07.17

Shenzhen, China – September 1–3, 2025 – SIAL Shenzhen 2025, one of Asia’s most influential food and beverage trade shows, will return to the Shenzhen Convention and Exhibition Center (Futian) from September 1st to 3rd. This trade fair will bring together over 1,100 exhibitors from 50 countries and regions, drawing an expected 67,000+ professional visitors. Positioned at the heart of Asia’s food and beverage supply chain, Shenzhen is a strategic gateway for cross-border trade, logistics, and innovation—making this show a must-attend for importers, distributors, and retailers across the region.

 

 

A Global Showcase of Innovation and Excellence

 

SIAL Shenzhen 2025 features 14 specialized product zones spanning the entire food and beverage value chain—from ingredients to ready-to-sell products. Key categories include:

 

  • Ingredients & Spices: Nutritional supplements, fermented sauces, rare spices from global regions.

 

  • Frozen & Ready Meals: Rapid-prep dishes, frozen vegetables, convenient rice bowls, and self-heating hotpots.

 

  • Snacks, Confectionery & Bakery: A dedicated area showcasing premium chocolates, gummies, hard candies, sweet biscuits, energy bars, and functional snacks. You’ll also find global brands offering classic and innovative chips, puffed snacks, seaweed crisps, and better-for-you snack formats featuring sustainable packaging. Artisan cakes, fusion pastries, and baked goods with Asian superfoods (like goji berries and matcha) offer an added layer of product discovery for modern consumers.

 

  • Beverages & New Tea Drinks: Global coffee varieties, heritage teas, fruit teas, and trending milk teas.

 

  • Fresh Produce: Seasonal fruits, organic vegetables, and traceable grains for foodservice and retail.

 

  • Prepared Foods: Traditional Chinese dishes, fusion cuisines, and banquet-ready items.

 

  • Frozen Ingredients: IQF vegetables, fruits, and meat-based ingredients tailored to both retail and foodservice applications.

 

  • Alcoholic Drinks: From Georgian wines to Chinese Baijiu, Rice Wine to regional craft beers.

 

  • Convenience Foods: Instant noodles, microwavable meals, frozen dumplings, buns, and on-the-go food solutions.

 

Other sectors like Fresh& Frozen Meat, Meat & Seafood, Oils & Condiments and beyond.

 

 

High-Impact Trade Services for Global Buyers


SIAL Shenzhen is built to deliver efficiency and value to international sourcing teams. The event offers:


•    One-on-One Matchmaking: Private negotiation rooms, intelligent booth recommendations, and targeted roundtables for niche sectors.


•    Fast-Track Access & VIP Lounges: Skip-the-line entry and access to exclusive networking lounges for qualified buyers.


•    72-Hour Advance Preview: Gain early access to exhibitor info and product releases to optimize your time onsite.


•    Multilingual Support: On-site interpretation services ensure smooth cross-cultural communication.


•    Invitation-Only Experiences: Secret tastings, product reveal sessions, and the SIAL in China Awards.


•    NEW: Buyer Networking Gathering: The newly introduced Buyer Networking Gathering offers a unique opportunity for importers, retailers, foodservice operators, and brand executives to engage in high-value conversations with leading global suppliers and innovators—all within a relaxed and elegant setting designed to foster meaningful connections and long-term partnerships.

 

 

Regional Showcases & Government Delegations

 

Explore one-of-a-kind sourcing opportunities from Chinese regions:

 

 

  • “Green Yunnan Delights Pavillion” – Featuring highland teas, wild edibles, mushrooms, fungus and regional snacks.

 

  • “Hubei Premium Pavillion” – Showcasing lotus root, mushrooms, and clean-label food products.

 

  • “Authentic Shenyang Pavillion” – Presenting northeastern China’s premium food resources.

 

  • “Heilongjiang Forest Gourmet” – Featuring nutrient-dense forest-based ingredients and delicacies.

 

These pavilions offer buyers direct access to high-quality, traceable, origin-certified products ideal for export and retail.

 

Innovation-Driven Insights and Experiences

 

Explore what's next in food innovation through interactive, content-rich programs:

 

  • SIAL INNOVATION: Discover the most creative and future-forward products in health, functionality, plant-based, and packaging.

 

  • SIAL Snack Awards: Taste-test the world’s most trending snacks—perfect for sourcing next-gen shelf-stable goods.

 

  • SIAL Chic Tea Contest & SIAL CUP Barista: Engage with barista talent and new formats transforming Asia’s café and tea industries.

 

SIAL Shenzhen 2025 is your gateway to the future of food—from snacks and beverages to full-scale foodservice solutions. At the center of South Asia’s supply chain, this is where the world’s top producers meet Asia’s most dynamic buyers.

 

  •  September 1–3, 2025
  •  Shenzhen Convention and Exhibition Center (Futian), China
  •  Visit www.sialshenzhen.com to register and access exclusive buyer benefits.

 

SIAL Shenzhen: Source Globally. Lead Locally. Succeed Strategically.

 

Media Queries: Mr. Daniel Tian, Senior Marketing Manager

 

Email: daniel.tian@sialchina.cn

 

Whatsapp: +86 15910366453

 

LinkedIn: https://www.linkedin.com/in/daniel-tian2024/

 

Asia's Largest Food and Beverage Trade Fair

5,000+Exhibitors From    75Countries & Regions    350,000+Exhibits    10Forums    8Events & competitions

Onsite Tickets Will Be Priced At USD30

Discover Southern China’s Booming F&B Market

SIAL Shenzhen 2025 — Visitor Pre-registration NOW OPEN

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Sept 1–3, 2025