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Beyond Brews: 5,790+ Kraft Beer Pioneers Illuminate China's Market Dynamics!

2024.01.31

Chinese Kraft Beer Market Highlights:

1. A Taste of the Present:

   - High-end products are reshaping the market, offering a fresh perspective in the saturated mass beer industry.

   - Kraft beer, favored for its unique flavors, is experiencing an unprecedented surge in demand.

2. Current Market Trends:

   - High-end orientation and a focus on health and wellness continue to shape consumer preferences.

   - The market, valued at 100 billion CNY in 2022, is poised to surpass 130 billion CNY in 2023.

3. Shaping Quality Competition:

   - No dominant brands have emerged, marking a shift from traditional price wars to a competition driven by quality.

   - The industry embraces transformation, emphasizing natural, healthy, and functional attributes.

4. Brewing Success in Diverse Channels:

   - Kraft beer transcends bars, entering community markets and pioneering the "pub +" trend.

   - Innovations through intelligent equipment enhance production processes for efficiency and quality.

5. Crafting Experiences:

   - A younger consumer base, aged 25-34, seeks taste, affordability, and convenience.

   - Investments increasingly target central and western provinces, and third to fourth-tier cities.

6. Taste, Price, and Convenience:

   - Consumer acceptance thrives on a blend of taste, affordability, and convenience.

   - Entry-level products facilitate market penetration, contributing to the industry's 36.9% growth.

7. Financial Landscape:

   - Over 5,790 kraft beer-related companies nationwide showcase the industry's vibrancy.

   - Kraft beer financing exceeded 10 billion CNY in 2022, fostering an environment of innovation.

Crafting Scenarios:

Immerse yourself in scenarios where the crisp aroma of kraft beer fills vibrant community night markets and cozy pubs. Picture young professionals savoring diverse kraft beer offerings, each sip a journey through unique flavors. In 2023, these scenarios unfold, inviting international beer manufacturers and buyers to explore and contribute to the evolution of China's kraft beer landscape.

Embrace the natural, healthy, youthful, and functional trends as we navigate this exciting journey together. #ChinaMarket #KraftBeer #CraftingOpportunities

What to drink in 2024? Explore healthy and delicious options at the 2024 SIAL Shanghai (Hall N4 Features High-end Beverage Exhibit)! 

A boost for your business and unparalleled exposure

SIAL GLOBAL FOOD INDUSTRY SUMMIT

*Highlighted Forums for KRAFT BEER Professionals

SIAL Talks – Manufacturers (Shanghai only)

International Drink in Catering Forum (Shanghai only)

Event Highlights for KRAFT BEER Sector

*Highlighted Events for KRAFT BEER Exhibitors

La Cuisine (Shanghai only)

Chinese Restaurant (Shanghai only)

Rolling Dice Market (Shanghai only)

Asia's Largest Food and Beverage Trade Fair

5,000+ Exhibitors From   70+ Countries & Regions
350,000 Exhibits   10 Forums   9 Events & Competitions

Onsite Tickets Will Be Priced At USD30