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SIAL Shenzhen|Sugar-free and Low-sugar Become a Major Trend in China's Diabetic Food Market

2024.03.12

Acording to SIAL Shenzhen, in the general sugar-controlled food market, sugar-free and low-sugar food has become a major trend in China's diabetic food market in the past two years. The development of diabetic food industry is closely related to the number of diabetic patients and the consumption level of the population in China. Since the 1990s, China's diabetic food and sugar-free food market has developed from scratch. The rapid development means you can see dedicated diabetic food counter in the domestic supermarket system. Diabetic food has become a must-have food series, gradually been accepted and recognized by the diabetic population and even ordinary consumers. With rational purchase demand, the rapid development of the market in recent years has been fully demonstrated.

Diabetic patients' staple food research brand Tangbaobabo has won several rounds of financing, and its products include functional staple food, snacks, probiotics and nutrients that are "free of sucrose, flour and starch". In March last year, the sugar reduction program service provider Lesweet also announced the completion of tens of millions of pre-A round of financing. Incubated in 2018, Leweet mainly provides multi-level progressive sugar reduction products and services for C-end mass consumers and B-end food and beverage and catering customers. Its branded C-end products currently include two categories: zero-carb sugar condiments and applied zero-carb sugar casual snacks.

Sugar-free beverage track financing events have likewise been increasing in recent years. 2020 began to see a rapid increase in the number of companies receiving financing, up to 23 times, with a known financing amount of about 3.7 billion yuan; at the same time, the financing amount began to surge in 2021; brands such as Chi Forest, Hey Tea, Naixue have frequently received financing.

Behind the hot market is the increasing number of diabetic people and the public demand for sugar control. In the past few decades, the prevalence of diabetes in China has shown a rapid rise. China Chronic Disease and Risk Factor Surveillance Study shows that the older the age, the higher the incidence of diabetes. The rapid aging of China's population will further increase the number of diabetic patients in China.

At the same time, blood glucose management is not just needed by the diabetic population; a person with a normal glycemic index who does not pay attention to glycemic control in his diet will also have a much higher chance of getting diabetes. In recent years, along with the enhancement of national health awareness and national guidance, the demand for sugar-free and low-sugar food has gradually become a national consensus, which also opens up greater imagination for the sugar-free and low-sugar food market.

SIAL Shenzhen believes that as the new regulations of the industry will come into force one after another in the coming period of time, the new regulation and requirements will have an important impact on the development of the diabetic food industry in the future. In this regard, relevant diabetic food companies should continue to standardize their internal management, study and learn from industry laws and regulations, and actively participate in the formulation and revision of industry laws, regulations and standards to ensure that the company will be able to adapt to the changes in the industry environment to the maximum extent possible.

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