Growing urbanization, changing lifestyles, and increasing awareness about food safety and hygiene are expected to boost the growth of Vietnam Frozen Food Market during the forecast period between 2024 and 2029.

Vietnam frozen food market size was estimated to be worth USD 1697.6 million in 2024. During the forecast period between 2024 and 2029, the Vietnam frozen food market size is projected to grow at a CAGR of 6.68%, reaching a value of USD 2,646.51 million by 2029. Major growth factors for the Vietnam frozen food market include an increase in e-commerce sales, a rise in consumer health concerns, and continued packaging technology developments. The rapid urbanization and increasing workforce in the country are also emerging as favorable factors for the Vietnam frozen food market's growth.

Frozen food is a type of food product that is associated with rapid freezing by preserving it at low temperatures for a period until used. Frozen food gets preserved due to such low temperatures. Frozen food saves time and has long shelf life, which prevents the growth of bacteria due to freezing temperatures. This makes it convenient for households and restaurants to make cooking processes more efficient. Some common frozen foods are ice cream, chips, frozen vegetables, fruit, plain chicken, sausages, pizza, burgers, sweet corn, desserts, bread, ready-to-eat meals, frozen snacks, and others.

In order to improve logistics and expand the industry's reach in order to meet rising demand, the government and private players are making sizable investments in the construction of cold chain storage facilities in Vietnam. For instance, the South Korean conglomerate Lotte Group recently disclosed its plans to develop a logistics hub in Vietnam. By 2024, a logistics hub will be constructed in the southern province of Dong Nai to increase imports and exports to Vietnam. The facility will implement a cold chain system to meet the rapidly expanding demand for fresh and frozen foods.

The unprecedented COVID-19 pandemic contributed positively to the growth of Vietnam's frozen food market. Due to a lack of production brought on by labor shortages and supply chain disruptions during the pandemic, the market initially suffered. However, the market's growth was significantly accelerated by the market's participants' quick adoption of e-commerce platforms as their primary method of distribution. Additionally, the growth of the work-from-home culture brought on by the virus spread increased the demand for frozen food among the working-class population. The market for frozen foods in Vietnam is expected to greatly benefit from these trends in the years following COVID-19 as well.

Based on category, the Vietnam frozen food market is segmented into ready-to-eat, ready-to-cook, and others (including raw meat, raw vegetables, and raw fruits). The ready-to-cook segment holds the largest market share. The ready-to-cook segment dominates the market and is projected to register the highest growth rate during the forecast period due to the rising population, rising disposable incomes, and the increase in the number of working women. These products enjoy immense popularity among the working population as they save time and contribute to an increase in cooking efficiency.

Based on product type, the Vietnam frozen food market is segmented into frozen meat, poultry & seafood, frozen snacks, frozen fruits & vegetables, and others (including frozen desserts and frozen cooked ready meals). The frozen meat segment accounts for the highest share in the Vietnam frozen food market owing to the high meat consumption in the country. The frozen cooked ready meals segment also covers a substantial market share owing to its high nutritional value and extended shelf life.

Based on the distribution channel, the Vietnam frozen food market is divided into departmental stores, specialty stores, supermarkets/hypermarkets, online, and others (including convenience stores and direct sales). The supermarkets/hypermarkets segment accounts for the largest market share. A large number of supermarkets accelerated the growth of the global frozen food market by boosting sales of frozen fruits and vegetables, frozen meat and seafood, frozen-ready meals, frozen snacks, and dairy products through their easy availability and accessibility in their stores.

The in-depth research report on the Vietnam frozen food market covers the following major regions: Southern Vietnam, Central Vietnam, and Northern Vietnam. Northern Vietnam dominates the Vietnam frozen food market owing to the high labor force in the region. The labor force is highly concentrated in the Hanoi–Hai Phong metro area. According to a report by the Vietnam Briefing, the metro area of Hanoi and Hai Phong has a high percentage of the labor force, especially the younger workforce. There are 12.7 million people employed locally, which is 22% of the entire labor force in the country. Industrial hubs including Hanoi, Bac Ninh, Bac Giang, and Hai Phong have the highest concentration of workforce.