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sial shenzhen | Yummy Fresh A2 Beta-Casein Fresh Milk Wins Two Top Awards at iSEE Global Awards

2024.07.19

On May 14th, the 5th iSEE Global Food Innovation Awards ceremony was held in Shanghai. Junlebao's Yue Fresh A2 beta-casein fresh milk stood out from thousands of entries with its innovative technology, mellow taste, fresh nutrition and other advantages, and won the two highest awards of the conference - "Global Food Innovation Award - Product & Brand Gold Award" and "Global Food Innovation Award - Product & Brand Gold Award". "and the "Global Taste Award 5-Star Award".

 

  As a highly recognized comprehensive professional award in the food industry, the iSEE Global Awards recognize product innovation in the food and beverage sector through the comprehensive consideration of six judging dimensions: product innovation, consumer insight, user experience, consumer value, business performance, and technological leadership. The double awarding of Yummy Fresh A2 β-casein fresh milk demonstrates the innovative strength of high-end fresh milk, and will gather strength and accelerate empowerment for the innovative development of China's food and beverage industry.

 

  Based on the continuous exploration and optimization of the fresh milk process, Junlebao launched its first fresh milk product "Joyful Fresh" in 2019, which innovatively adopts INF0.09 seconds super instantaneous sterilization technology. Through the precise control of various indicators such as time and temperature, it can efficiently kill disease-causing bacteria and extend the shelf life of fresh milk to a longer period. The shelf life of fresh milk is extended to 19 days, and in June 2019, YUE Fresh Life was awarded the "Best Process Innovation Award" by the World Dairy Innovation Award, which is the first new product in China to receive international recognition even before it is officially launched. Thanks to this innovative technology, YUE Fresh Life has the dual advantages of fresh nutrition and convenient storage, and many consumers have highly affirmed YUE Fresh Life's taste, nutrition, packaging and drinking experience. Listed less than four years, Yue Fresh has become the first brand of high-end bottled milk in China.

 

   The award-winning Yue Fresh A2 β-casein fresh milk, on the basis of innovative technology, selected exclusive A2 type cow pasture milk source, so that the nutrients are affinity and easy to absorb. Each A2 cow in Junlebao's A2 cow farm has been strictly screened by MassARRAY gene mass spectrometry technology, and only about 30% of the A2 cows with pure pedigree can be selected. They are carefully fed in separate herds to ensure that the milk they produce contains human-friendly A2 beta-casein. In breakfast, before bed, after exercise, between offices, Yue Fresh A2β-casein fresh milk is helping the national healthy life with quality nutrition.

 

  Yang Hongbin, vice president of Junlebao Dairy Group and general manager of Fresh Milk Division, said, "The fact that more and more consumers are choosing YUE Fresh Life is not only a recognition of the product, but also a reflection of contemporary Chinese people's preference for dairy products with good taste, freshness and nutrition." In the future, YUE Fresh Life will continue to adhere to quality and innovation, to create fresher, better tasting and more nutritious fresh milk for more consumers, so that Chinese people's health is more energized.

 

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