头图

Food & Drinks Malaysia by SIAL Network 2024 Catalysing Innovation and Collaboration in the Southeast Asia Food Industry

2024.07.24

Food & Drinks Malaysia by SIAL Network 2024 (FDM 2024) has once again proven itself as a pivotal event for the food industry, providing a global platform for business owners, industry leaders, and innovators to showcase and discover groundbreaking products and technologies. The official launch ceremony was graced by YB Datuk Chan Foong Hin, Deputy Minister of Plantation & Commodities, who was accompanied by YB Datuk Phoong Jin Zhe, Sabah State Minister of Industrial Development & Entrepreneurship.

 

With the theme of ‘Inspire Food Business’, this year’s FDM not only inspired ideas, but also actively drove and accelerated innovation and collaboration within the industry.

 

Salon International de l'alimentation Network, or commonly known by its French acronym SIAL (pronounced as sai-uhl) Network, is a key brand under Comexposium. Headquartered in France, Comexposium is one of the leading event organisers worldwide.

 

Trade fairs like FDM drive innovation in the food industry by serving as a hub for the latest trends, market insights, and industry intelligence. These events provide a platform for knowledge exchange, networking, and showcasing new products, accelerating the adoption of innovative practices and technologies to meet evolving consumer demands.

 

Henri Tan, Director of Comexposium Asia Pacific, explained that Food & Drinks Malaysia by SIAL is intended to be a catalyst for local and regional entrepreneurs and startups to play a greater role in the global food markets.

 

“By showcasing innovative products, facilitating networking opportunities, and fostering collaborations, we are creating a platform that empowers entrepreneurs and startups to expand their reach and influence, access new markets, and connect with potential partners and investors.”

 

Established in France in 1964, the SIAL Network is known as ‘The Global Food Marketplace’, connecting and facilitating business within the international food community. Reflecting on SIAL’s 60th anniversary this year, Nicolas Trentesaux, Managing Director of SIAL Network said, “The second edition of FDM by SIAL embodies our theme 'Inspire Food Business.' As we celebrate 60 years, the event in Malaysia showcases diverse exhibitors and the innovative products, setting a new industry benchmark. It’s inspiring to witness the collaboration and advancements spurred by this global platform."

 

Looking ahead, Trentesaux added, “Next year, we are excited to introduce the prestigious SIAL Innovation Awards to Malaysia, further driving food innovation and excellence in the region.”

 

The Fair also featured notable on-ground engagements, including --

 

3rd Global Culinary Challenge Malaysia (GCCM), which saw up to 300 chefs from neighbouring countries participating in the competition.

 

The FDM 2024 Halal Forum featured presentations and panel discussions on halal certification standards, strategic partnerships in the halal import-export business and innovative Halal branding & marketing.

 

A two-day conference themed ‘Future Food Frontier: Transforming Tomorrow’s Food & Agriculture’ by Impact Circle, where industry leaders and stakeholders converged to explore the innovations shaping the future of food and agriculture, from sustainable farming to new technologies.

 

The second edition of FDM by SIAL 2024 was supported by the Malaysia Convention & Exhibition Bureau (MyCEB), aT Korea (Korea Agro-Fisheries & Food Trade Corporation), data analytics and research agency GlobalData, and Sin Chew Daily as Official Media Partner.

 

About Food & Drinks Malaysia (FDM) by SIAL

 

Food & Drinks Malaysia by SIAL, the leading food and beverage exhibition in Malaysia and around the region – providing a focused platform for the industry towards market entry to the gateway of Asia’s food capital, i.e. Malaysia. The premier F&B trade fair offers a unique experience to meet, establish new business networks with related businesses and services, and learn through customised knowledge-based sessions on topics relating to the industry.

 

About Comexposium

 

Comexposium is one of the world’s leading event organisers. With more than 150 B2B and B2C events, across more than 10 industry sectors, Comexposium brings together 48,000 exhibitors with 3.5 million visitors, 365 days a year.

 

Headquartered in France, its international reach and omni-channel approach means that its brands have a strong presence in 22 countries, enabling its customers and partners to draw on multiple levers to expand their audiences and grow revenue.

 

About Salon International de l'alimentation Network (SIAL Network)

 

Established in 1964, the SIAL Network has carved a name for itself as ‘The Global Food Marketplace’. With an international presence spanning over 60 years, SIAL has combined global knowledge with localised market expertise, establishing itself as a world benchmark for food industry players. Hosting thousands of companies from over 130 countries, SIAL attracts a live community of 700,000 professionals.

 

Celebrating its 60th year anniversary this year, SIAL continues to inspire food business through driving innovation and connectivity in the global food marketplace.

 

About MyCEB

 

MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market.

 

A Company Limited by Guarantee (CLBG), MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.

 

In April 2021, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‘Malaysia Business Events Strategic Marketing Plan 2021 - 2030’. MyCEB emphasizes on three strategic axes to expand performance namely optimisation, foresight and competitiveness. These strategic anchors are applied in implementing, planning, and monitoring all initiatives collaboratively with the industry.

 

SIAL Shenzhen 2024

Exclusive Gateway to Southern China Food and Beverage Booming Market

100000+ F&B Products

Sep 2-4, 2024

Invite successfully your Partner to Register

Win a Limited Edition Gift