In order to reshape the public's stereotype of candy, many candy brands take the initiative to transform to health, take functionality as a breakthrough, and launch products with higher nutritional function value, thus promoting the transformation of candy categories from single positioning to personalized and diversified positioning. The recent candy show began to appear functional candy, nutritional candy and other sub-products, the candy industry shows a new vitality, candy consumption demand is gradually picking up.

In the offline market, supermarkets, convenience stores, snack chain... Even pharmacies are selling functional candy; Online e-commerce, Tiktok, Taobao, Pinduoduo...... Functional candy sales exploded, selling businesses countless; In social platforms, such as Weibo, Kuaishou, and Xiaored Book, there is countless information about functional candies.

The main difference between functional candy and ordinary candy is that functional candy also has the third function of regulating human physiological function, that is, it is reflected in the important role of promoting human health, breaking through sub-health, preventing diseases and so on. At present, the functional candies in the candy show can be divided into sugar-free, vitamin, dietary fiber, prebiotic and other product types.

Industrial chain

Functional confectionery upstream mainly includes sugar, starch, dairy and other raw materials as well as food additives, food packaging materials, etc. The upstream market is mature, the technology is stable, the market competition is relatively fierce, and there are many employees and enterprises, which can effectively support the rapid development of the functional confectionery industry. The downstream is the sales link, which eventually reaches the hands of consumers through various channels such as supermarkets, convenience stores, and e-commerce platforms.

Market size

According to the research report "2024-2029 functional confectionery industry market depth research and investment potential Research Report", the functional confectionery market scale has continued to grow in recent years. For example, the size of China's functional confectionery market reached 27.412 billion yuan in 2022, an increase of 8.21 percent year-on-year. It is expected that with the improvement of national health awareness, the market size will further expand. With the increasing pursuit of health and taste by consumers, the market demand for functional confectionery will continue to expand. It is expected that the functional confectionery industry will continue to maintain rapid growth in the next few years.

Consumer group

The main consumer groups at the candy show are young people, especially young groups such as the post-90s and post-95s. They not only pay attention to taste, but also pay attention to the health benefits of the product, and have a high acceptance and love for functional candies.

Supply and demand situation

Supply side: As the functional confectionery market continues to expand, more and more companies are joining the industry. Large enterprises such as Baoling Bao and Sanyuan Biology occupy a large share of the market through technological innovation and brand advantages. At the same time, some small businesses and emerging brands are also competing for market share by offering differentiated products and services.

Demand: From the perspective of consumer groups, the market demand for functional confectionery continues to grow. These candies not only satisfy the taste buds, but also provide consumers with additional health benefits.

Sales channel

Functional candies are sold in multiple sales channels such as supermarkets, convenience stores, and e-commerce platforms, and show strong sales momentum.

Future development trend

Product innovation and technology upgrading: Enterprises in the industry will continue to carry out product innovation and technology upgrading to meet the diversified needs of consumers. For example, developing more new functional confectionery with health benefits to enhance the taste and nutritional value of products. Promotion of healthy and nutritious food market: With the rapid development of the healthy and nutritious food market, functional candy, as an important category, will receive more consumers' attention and love. In particular, with its delicate, soft and cute appearance and convenience, gummy nutrition formulations will become the star category in the field of health and nutrition food.

Digital and intelligent development: With the popularization of digital and intelligent technology, the functional confectionery industry will also usher in new development opportunities. For example, using big data to analyze consumer needs and purchasing behaviors to optimize product design and marketing strategies; The use of intelligent manufacturing technology to improve production efficiency and product quality.

If you want to learn more about the food industry, please visit the candy show website to learn more.

Source: Research network

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