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Beverage Expo|New trends in China's bottled water market in 2024!

2024.09.24

In 2024, pure water, natural water, mineral water, cooked water... The public for bottled water these several sub-categories of discussion heat unusually high. Not long ago, China's bottled water war report: Nongfu Spring exceeded 20 billion yuan, Yibao increased for three consecutive years, Master Kong bucked the trend and rebounded...... It was widely discussed. With the disclosure of the new sales report of the industry, the popularity of bottled water in the Beverage Expo is also increasingly high, with highlights appearing frequently. Nongfu Spring, Yibao, Master Kong, Jinmailang and other major industry giants have made great moves during this period.

 

Nongfu Spring into the pure water, bottled water market pattern changed

 

On April 23, Nongfu Spring officially launched green bottled pure drinking water. Different from the traditional red bottled water, the green packaging is "drinking pure water", and the red packaging is "drinking natural water". It is understood that the specification of green bottled pure water is 550ml, and the retail price is 2 yuan/bottle. Nongfu Spring enters the pure water track this time, playing the concept of "pure water of natural water source". Instead of taking urban tap water as the water source, Nongfu Spring purified water comes from ten water sources of Nongfu Spring, and improves the competitiveness of products in the industry through differentiation breakthroughs.

 

 

In the pure water category, China Resources Yibao has an absolute advantage. According to the latest data, in 2023, "Little green bottle" Yibao sold more than 14.6 billion bottles, with retail sales reaching 39.5 billion yuan and a market share of 32.7%.

 

Last year, Yibao launched natural mineral water "Benyou" priced at two yuan, while Master Kong aimed at mineral water and natural water track, launched "Drink mineral spring" and "Drink natural" to expand its "drink" series of bottled water product matrix.

 

In addition, Wahaha also has a significant market position in the pure water category, and its sales continue to surge, from online to offline, and some markets and online sales platforms even once ran out of goods.

 

 

This year, the pure water track is extremely active, the future of bottled water brand incremental battle, or you, I have you in the "whole category battle".

 

Cooked water market rapidly expanded, master Kang drink boiled water, today wheat Lang cool open action frequently

 

In April 2020, Master Kong entered the cooked water market and launched "drinking boiled water". Since its listing, the performance of drinking boiled water market has been strong, and the terminal has always maintained efficient dynamic effect rotation. In 2022, drinking boiled water will exceed 1 billion.

 

On April 20, today Malang Liangbaikai also held a large-scale brand promotion interactive activity with the theme of "China's water big turn special turn" in Shijiazhuang Yuhua Wanda Plaza. The combination of "China's water + strength actors" opened a healthy spring day together, opened a new chapter in the development of the water industry, and continued to the people.

 

A series of brand actions is another strong value focus of Jinmalang Liangbaikai, extending from a single functional attribute to cultural attribute, and continuously creating Jinmalang Liangbaikai "Chinese water" brand cultural symbol.

 

Water source layout is the foundation, channel terminal construction as the focus

 

Continuing the hot situation in recent years, the construction of water source is still the top priority of bottled water enterprises. In the first quarter, industry giants such as Nongfu Spring, Yibao and Jingtian invested in expanding their production bases.

 

The construction of water source is also the basis for Nongfu Spring to launch pure water, playing the concept of "pure water of natural water source" and carrying out differentiated positioning. For a long time, the layout of water source is the foundation of its sustainable development and its overwhelming advantage.

 

Recently, China Resources Yibao plans to produce 1 million tons of drinking water in Chongqing, and will start construction soon. The construction period of the project is from 2025 to 2028, and the annual production of drinking water can be 1 million tons after completion. The construction target of 2024 is to carry out preliminary work such as scheme design and strive to start construction.

 

In addition, Jingtian Baisui Mountain 250 million Chengdu new project plans to be put into operation this year, the total investment of the project is 250 million yuan, is expected to be completed and put into operation this year, then the annual output of packaged drinking water 500,000 tons.

 

Besides the construction of water source, more and more enterprises begin to focus on channel construction. For example, Wahaha plans to focus on placing freezers this year to seize terminals; Quan Yang Quan also accelerated market channel development.

 

If you want to know more about the food industry, please visit the SIAL in South China(Shenzhen) website for more information.

 

Source: FMCG Vane

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